Agency

As financial services professionals, we must understand the broader landscape of socio-economic trends in our country. The recession and economic upheaval of the last few years has illuminated the significance of small business owners in the U.S.

With no federal nondiscrimination law and limited state protections, the Human Rights Campaign Foundation’s Corporate Equality Index (CEI) has helped transform the American workplace for the better over the past ten years.

impreMedia announced the results of a national tracking poll focused on religion and social values.

Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.

While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. DOWNLOAD Report Here.

Despite early failed attempts at selling consumer packaged goods (CPG) online—who can forget Webvan or Pets.com?—sales have been steadily increasing since the middle of the last decade. Online sales of everyday staples more than doubled between 2006 and 2010 and are expected to double again by 2014.

Lanza Group, LLC announced Centennial Olympic Park as the official home of Fiesta Atlanta through 2015.

We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community — of the death of the “big idea.” By Jason Heller

Three partners with extensive multi-cultural experience have joined forces to create a full-service integrated marketing communications agency with offices east and west of the Hudson River – Chelsea in NYC and Gladstone NJ.

Despite the economic challenges that have rocked the nation, Americans remain positive about their futures, with 66% of Americans reporting that their lives are headed in the right direction, according to the MOOD (Measuring Optimism, Outlook and Direction) of America survey released by Lincoln Financial Group.

Sixty-six percent of adult respondents said that the current economic climate was a factor in their family becoming a multigenerational household; 21 percent reported that it was the only factor. That’s according to a new poll commissioned by Generations United and conducted by Harris Interactive. DOWNLOAD Report Here.

Diego Cantu has joined San Antonio-based marketing and advertising firm, Creative Civilization as a Senior Creative Strategist.

Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.

In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. BY Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group

Enrique Dussan has joined Miami based ad agency Republica as VP of Media Services.