Agency

ZenithOptimedia predicts global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse. ZenithOptimedia expects ad expenditure to grow 5.2% in 2013 and 5.8% in 2014.

Between the messes created by her children and the rapidly accumulating dog hair from the family’s border collie, Laura’s old vacuum cleaner cannot keep up. She desperately needs a new one. But shopping for a major purchase like this leaves Laura feeling frustrated and overwhelmed by the many choices, features and prices. After hours of online research and wandering down store aisles, she gives up and asks her husband to choose the new vacuum.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.

Nearly two-thirds of the 10.2 million unauthorized adult immigrants in the United States have lived in this country for at least 10 years and nearly half—4.7 million—are parents of minor children, according to new estimates by the Pew Hispanic Center. DOWNLOAD Report Here.

This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Courtesy of Conill. DOWNLOAD Report Here.

The Huffington Post Media Group announced the launch of HuffPost Miami. The site will cover the complexities of the ever-changing Miami metropolis as it forges a 21st century identity and builds on its storied past and unique location as an entry point to Latin America and the Caribbean.

World AIDS Day is celebrated on December 1 each year around the world. It has become one of the most recognized international health days and a key opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.

Despite the aggressive holiday advertisements consumers have already seen this year, chief marketing officers at leading U.S. retailers are not drastically adjusting their holiday spending.

Univision Communications has been named the exclusive consumer products licensing agent for Grupo Televisa’s brands throughout the U.S. and Puerto Rico effective immediately.

BB&T announced that Luis Lobo has been named Multicultural Markets Manager.

New York Television Dominicana has selected The Creative Capital to lead outdoor promotion.

MARCA Miami announced that Maria Romero has been hired as its Executive Director of Strategic Planning.

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate.

Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.