ejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat. By Al Carlos Hernandez – Contributing Editor 10. They want to concentrate on the profane obscene no talented members of society. 9. Emilio Estefan couldn’t find a way to rig it. 8. The second-rate Latin Grammys killed the real Grammys for U.S. Latinos.
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TOP 10 Reasons the Grammys Dropped Best Tejano Album Category.
Tere A. Zubizarreta to be inducted intothe Advertising Hall of Fame.
The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York’s historic Waldorf-Astoria hotel.
Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted.
2011 HACR Corporate Inclusion Index.
The Hispanic Association on Corporate Responsibility (HACR) released the results of its 2011 HACR Corporate Inclusion Index (HACR CII) survey. The index serves as a core component of HACR’s Corporate Accountability Strategy that tracks and evaluates the Hispanic inclusion practices of Fortune 100 companies and HACR corporate partners. This is done with a focus on HACR’s four pillars of corporate social responsibility and market reciprocity: employment, procurement, philanthropy and governance.
Ethnic Groups don’t see Themselves in Advertising, Digital Content.
Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.
San Antonio ranks Highest for NBA Excitement.
The latest Scarborough Sports Marketing study examines the fans and cities that should be most excited for the return of the NBA. Avid NBA Fans make up 9% (22M) of all American adults age 18+. Scarborough Sports Marketing defines Avid Fans as American adults who say they are “very interested” in a given sport. Additionally, 5% of American adults attended an NBA game in the past 12 months.
Texas gains the Most in population since the Census 2010.
Texas gained more people than any other state between April 1, 2010, and July 1, 2011 (529,000), followed by California (438,000), Florida (256,000), Georgia (128,000) and North Carolina (121,000), according to the latest U.S. Census Bureau estimates for states and Puerto Rico. Combined, these five states accounted for slightly more than half the nation’s total population growth.
Thoughts on Comparing Audience Estimates
In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.DOWNLOAD Analysis Here.
Bank communication effectiveness during Global Financial Turmoil.
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. DOWNLOAD Report Here.
Business-Driven Human Resources trends impacting Growth & Profitability.
A new Deloitte report, “Global Business Driven HR Transformation: The Journey Continues,” explores the current trends shaping the way many companies are leveraging the human resources (HR) function and their people to improve competitiveness, profitability and growth.
AT&T ends bid purchase T-Mobile USA.
AT&T Inc. said that after a thorough review of options it has agreed with Deutsche Telekom AG to end its bid to acquire T-Mobile USA, which began in March of this year.
NGL MEDIA makes major In-Roads In 2011
NGL Media, the leading producer, aggregator and distributor of in-culture video content for digitally-connected Latinos has made some major in-roads in 2011. Having recently launched in July of this year, the company works with advertisers, premium content producers and distributors alike to provide unprecedented access to more Latinos regardless of where they are consuming video content, from Spanish-dominant moms to New Gen Latinos.
Spending Up on Branded Content.
After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever.
The internet as a Diversion & Destination.
Americans are increasingly going online just for fun and to pass the time, particularly young adults under 30. On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to have fun or to pass the time. Many of them go online in purposeful ways, as well. But the results of a survey by the Pew Research Center’s Internet & American Life Project show that young adults’ use of the internet can at times be simply for the diversion it presents. Indeed, 81% of all young adults in this age cohort report they have used the internet for this reason at least occasionally. DOWNLOAD Report Here.
Celebrating Christmas and Latino Cultural Traditions.
Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. By Graciela Eleta – Univision Insights Blog
8 P’s of Luxury Brand Marketing.
Luxury brands have always been a fascinating space and luxury brand marketing one of the most complicated ones. This paper attempts to decode what makes Louis Vuitton, Louis Vuitton; Chanel, Chanel – in simple words what makes a luxury brand desirable? What are the ingredients/components that make up a luxury brand? DOWNLOAD Report Here.
