Agency

With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data.By Felipe Korzenny, Ph.D.
Florida State University

Available on HispanicCMO.com and HispanicAccountPlanner.com

Barely half of all adults in the United States—a record low—are currently married, and the median age at first marriage has never been higher for brides (26.5 years) and grooms (28.7), according to a new Pew Research Center analysis of U.S. Census data. DOWNLOAD Report Here.

Some 40% of Americans are active in a church, religious, or spiritual organization. Compared with those who are not involved with such organizations, religiously active Americans are more trusting of others, are more optimistic about their impact on their community, think more highly of their community, are more involved in more organizations of all kinds, and devote more time to the groups to which they are active. DOWNLOAD Report Here.

ejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat.  By Al Carlos Hernandez – Contributing Editor 10. They want to concentrate on the profane obscene no talented members of society. 9. Emilio Estefan couldn’t find a way to rig it. 8. The second-rate Latin Grammys killed the real Grammys for U.S. Latinos.
 

The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York’s historic Waldorf-Astoria hotel.

Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted.

Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.

The Hispanic Association on Corporate Responsibility (HACR) released the results of its 2011 HACR Corporate Inclusion Index (HACR CII) survey. The index serves as a core component of HACR’s Corporate Accountability Strategy that tracks and evaluates the Hispanic inclusion practices of Fortune 100 companies and HACR corporate partners. This is done with a focus on HACR’s four pillars of corporate social responsibility and market reciprocity: employment, procurement, philanthropy and governance.

The latest Scarborough Sports Marketing study examines the fans and cities that should be most excited for the return of the NBA. Avid NBA Fans make up 9% (22M) of all American adults age 18+. Scarborough Sports Marketing defines Avid Fans as American adults who say they are “very interested” in a given sport. Additionally, 5% of American adults attended an NBA game in the past 12 months.

Texas gained more people than any other state between April 1, 2010, and July 1, 2011 (529,000), followed by California (438,000), Florida (256,000), Georgia (128,000) and North Carolina (121,000), according to the latest U.S. Census Bureau estimates for states and Puerto Rico. Combined, these five states accounted for slightly more than half the nation’s total population growth.

A new Deloitte report, “Global Business Driven HR Transformation: The Journey Continues,” explores the current trends shaping the way many companies are leveraging the human resources (HR) function and their people to improve competitiveness, profitability and growth.

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. DOWNLOAD Report Here.

In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.DOWNLOAD Analysis Here.

AT&T Inc. said that after a thorough review of options it has agreed with Deutsche Telekom AG to end its bid to acquire T-Mobile USA, which began in March of this year.

Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. By Graciela Eleta – Univision Insights Blog