Agency

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

On Thanksgiving Day, many Hispanic homes will be filled with the familiar scent of turkey roasting, but the holiday preparations will also include other customary dishes that better reflect Hispanic heritage. Many Latinos may choose to follow American traditions and also opt to include Hispanic foods as part of the celebration. By Graciela Eleta – Univision Insights

This docu-series explores Latino identity in America and abroad. It takes you through the historical and social consequences of colonization and the complexities of identity among Latinos. Latinos as well as any African-descended people to anyone looking to learn more about the complexities of Latino identification. Available on HispanicCMO.com

Spanish Broadcasting System Inc. (SBS) announced the appointment of Felix Lopez to Vice President of SBS Miami Radio/TV-Consolidated Sales for Spanish Broadcasting System, Inc, (SBS).

The U.S. Hispanic Chamber of Commerce released a major economic study confirming the vital role that the landscape and lawn care services industry plays in providing entrepreneurial opportunity, jobs and income to U.S. Latinos. DOWNLOAD Report Here.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey.

With economic conditions heightening consumer sensitivity around purchasing decisions, retailers that design differentiated ‘experiences’ around their products and services can drive growth, profitability and lasting consumer loyalty, while also maintaining a price premium over competitors, according to a new report from PwC US, titled Experience Radar 2011: Retail Insights.

As online shopping continues to reach unprecedented levels, retailers plan to emphasize value and savings to their shoppers all holiday season long.

According to a recent BDO USA, LLP survey of 100 chief marketing officers at leading U.S. retailers, just 27 percent expect to see an increase in Black Friday sales, down from 38 percent in 2010. Similarly, only 24 percent project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6 percent increase in Black Friday sales (down from 3.8% in 2010) and 2.5 percent increase in Cyber Monday sales.

Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.

The study, ‘Digital Transformation: A Roadmap for Billion-Dollar Organizations,’ examines how digital technologies are changing the business of some of the world’s leading firms but reveals that only one third of companies globally have an effective digital transformation program in place.