Agency

The study, ‘Digital Transformation: A Roadmap for Billion-Dollar Organizations,’ examines how digital technologies are changing the business of some of the world’s leading firms but reveals that only one third of companies globally have an effective digital transformation program in place.

This report examines the vital economic and fiscal contribution of Chicago’s burgeoning Latino population. At over 1.8 million, Latinos account for 22 percent of metropolitan Chicago’s 8.4 million people. DOWNLOAD Report Here.

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack. DOWNLOAD Report Here.

Walton|Isaacson (WI) executive executive Rochelle Newman-Carrasco won Best Executive – Service Businesses – up to 100 Employees in the Stevie Awards for Women in Business.

When a Walmart or P&G uncouples its multicultural budgets, is it time for MC agencies to tremble or cheer? More than anything else, the creation of autonomous MC budgets signals a welcome turning point-however nascent-in the branding community. The message, to our thinking, reflects an attitude change long overdue. MC budgets, like the MC marketplace itself, suffered a kind of second-class citizenship. The days of the entrenched, bifurcated view-dividing markets between multicultural and mainstream-are passing, if not already gone. And with good reason: MC population and purchasing power are growing far faster than the mainstream, in a marketplace reversal without equal in modern American commerce. By Yuri Radizevsky – Chairman and CEO / GlobalWorks Group

71.6% of web users overall watch online content in a typical week—and 39.0% of all viewers spend between one and five hours per week with online video.

In the U.S., the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen. Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 percent over the same period.

Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference. Leverage your common multicultural insights across different consumer groups. Realize economies of scale. Develop marketing communications that appeal to multiple multicultural segments at the same time. Reflect in your organization the new mainstream and the demise of the so-called “general market.” By David R. Morse – President and CEO / New American Dimensions, LLC.

To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three non-profit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural communities.

Telemundo Media announced it will launch “Mujer de Hoy – Superate!” (Women of Today- Excel!), a pro-social multiplatform initiative in partnership with LATINA Style designed to empower Latinas by providing them with information to help enrich their lives.

Soft consumer confidence and lingering unemployment have retailers looking to the 2011 holiday season with caution. According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a modest 2.9 percent increase in total holiday sales this year.

If media were a meal, college students would never get through the appetizer course. This slice of the millennial population consumes media by scattering its attention among multiple devices and diversions at once.

Agency Trading Desks are a new dynamic way to purchase audiences, allowing media to be bought in real time rather than from pre-procured inventory. With the rapidly evolving digital environment, Agency Trading Desks are emerging as a solution to the high cost and lower efficiency of ad networks. A growing list of agencies, both large and small, has created Agency Trading Desks. Initially designed to purchase display advertising, these desks now actively buy online video, mobile, social media and search.