Agency

It’s no secret that the marketing world is changing. With digital channels reaching ever more consumers, more online ad and marketing formats being created to help reach them, and more measurability offered to marketers to justify the budgets they are devoting to new tactics, practitioners must stay abreast of a steady stream of new trends.

Arbitron Inc. has recognized Beatriz R. Perez, Chief Sustainability Officer and former Chief Marketing Officer for the North American Division of The Coca-Cola Company, as its 2011 Arbitron Multicultural Marketing Honoree.

The family orientation of U.S. Hispanics extends to restaurant dining, according to The NPD Group, a leading market research company. Slightly over 40 percent of restaurant visits by Hispanics include children compared to 30 percent of non-Hispanic visits, based on the latest findings from NPD’s CREST® Hispanic foodservice market research.

As numerous CARIBBEAN BUSINESS reports have anticipated, the number of Puerto Ricans considering moving away has consistently been on the rise over the past six years. Already, there are 1.5 million more Puerto Ricans living outside of the island than are still living in Puerto Rico, according to the latest U.S. Census—which includes the estimated 500,000 who have recently relocated to the mainland U.S.

The Department of Commerce’s Economics and Statistics Administration (ESA) and National Telecommunications and Information Administration (NTIA) released a report, “Exploring the Digital Nation,” that analyzes broadband Internet adoption in the United States.

Millions of Latinos are proud of their history of military service to our nation. To discover they have defended the USA against all enemies, from the Revolutionary War to the current conflicts in Afghanistan, one must cull through volumes of research, academic dissertations, or tomes of Spanish-language and Latino literature, because this history is not common knowledge.

As the “poles” melt away, we need to elevate the multicultural conversation. By Christian Filli, Vice President of Strategic Planning, LatinWorks.

While Latin GRAMMY weeks is filled with events and celebrity power, the surrounding activities and glamour present a great platform for participating brands and sponsors to enhance their connection with the Latino consumer base. Below is a rundown of the sponsors as officially reported by the Latin Recording Academy and a video recap from the Heineken “House of Music” inside the Mandalay Bay. By Lili Gil, Media Contributor and XL Alliance Managing Partner

Available on HispanicCMO.com

Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights. DOWNLOAD Report Here.

Marketers know that it is smart to target US Hispanics. The nation’s fastest-growing minority group, Hispanics wielded over $1.02 trillion dollars in purchasing power in 2010, and will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.

Is Best Buy the savior of the U.S. economy? It could be, if it ramps up its Hispanic and multicultural marketing efforts in the wake of the carnage it just left in Europe. By Adam R Jacobson