Eight to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse study, the purchasing power of today’s youth is something that should not be overshadowed by the spending power of adults. Over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.
Agency
The Procter & Gamble Company continues ‘Have You Tried This Yet?’
This year, Have You Tried This Yet? is working with celebrity stylist Irma Martinez to continue bringing to life the everyday science, innovation and quality behind the P&G brands to the Hispanic community.
Interaktiva launches.
Urbana Creative Group announced the founding of Interaktiva in Miami. The company is led by President and CEO Francisco Manrique, who also serves as Urbana’s Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva’s creative department.
2012 Máximo Report.
The New Generation Latino Consortium and Motivo Insights will once again partner with bilingual/bicultural brand Tr3s: MTV, Música y Más to create the 2012 Máximo Report, a comprehensive New Generation Latino study for marketers looking to target this coveted audience.
Apple Brands dominate Youth Market.
With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season. This annual study benchmarks the brands that America’s youth prefer and those that have the ability to dominate their industries’ youth market share.
As Consumers Balk at Higher Prices – Retailers must determine how to Retain Customers.
As the holiday shopping season begins, U.S. retailers will face significant barriers to simply raising prices in response to rising food and fuel costs, according to an Accenture survey that polled nearly 1,000 people across the country on their shopping plans and their use of daily deal sites.
Domino’s Pizza partners with RL Public Relations for Hispanic PR Outreach.
Domino’s Pizza has selected RL Public Relations (RLPR) as its Hispanic PR Agency of Record.
TV is still the Top Media Choice for Advertisers.
A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased.
Redefining the Relationship with the Digital Consumer.
Accenture examines the unique positioning of the communications service provider within the digital ecosystem and outlines an approach that providers should consider pursuing to take advantage of the opportunities presented by their vast web of consumer touchpoints. DOWNLOAD Report Here.
BtoB Study on Online Marketing Needs: Truth from the Trenches
Penton Marketing Services, a division of Penton Media, announced the release of “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year. The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies. DOWNLOAD Report Here.
Flores joins National Latino Broadcasting
National Latino Broadcasting, LLC (NLB) announced that it has signed Frank Flores as Senior Vice President of Sales and Marketing effective immediately.
It’s the TV, stupid
TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.By Manny Gonzalez
Infographic: The Most Valuable Digital Consumers
These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. DOWNLOAD Findings Here.
Master ‘The Science of Press Releases’.
PR Newswire & HubSpot have partnered to present a complimentary webinar on November 1st at 1 p.m. ET that will examine the growing influence of the press release in today’s world of lead generation and inbound marketing.
