Agency

Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies.

Xavier Ortiz has rejoined Liberman Broadcasting as Director Of Corporate Sales.

Liliana “Lili” Gil Valletta has a background and story that makes her unique. An immigrant from Colombia- who came to the U.S. without speaking English- Gil grew to become one of the youngest executives in corporate America at prestigious corporations like Johnson & Johnson, Walt Disney World – Celebration Health, among others.

From bed to the bus, from Portland to Pittsburgh, consumers are embracing all the various video platforms available to them. According to the Nielsen Cross-Platform Report for Q2 2011, roughly half (48%) of Americans now watch video online, compared to 10 percent for mobile and 97 percent for traditional TV. Even with already near-universal usage levels, traditional TV viewing saw an increase of 2 hours 43 minutes per month—with New Orleans taking the lead as the city that watches the most primetime TV. DOWNLOAD Report Here.

In the obituaries for Steve Jobs of Apple, you may have read of his disdain for market research. By Elizabeth Ellers – Univision Insights Blog

Just because someone shops in a mall this holiday season doesn’t mean they won’t be shopping online as well.

Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches ˆ missing the opportunity to drive significant business value among 80 percent of the Hispanic market.

First, Bull Shit

Second, ……

By Gene Bryan

eMarketer estimates that 63% of the US Hispanic population accesses the internet at least monthly this year, rising to 73% by 2015. This group skews young an somewhat male.

Whether you’re a client-side marketer or agency professional developing your Hispanic strategy, the question always comes up: “What creative will work hardest to engage my Hispanic consumer?”

A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. DOWNLOAD Report Here.

Global sports and entertainment sponsorship and consulting company Octagon has acquired urban and multicultural agency, Alloy Access, dramatically expanding its urban/multicultural offering and rebranding the unit as Octagon Access.

HispanicAd.com announced the winners of the Annual Excelencia Media Planning Awards (HMPE) at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Wednesday October 12, 2011.

Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami.

The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection between consistent and significant investment allocations of more than 14.2 percent in Hispanic marketing and high levels of overall topline revenue growth.