As numerous CARIBBEAN BUSINESS reports have anticipated, the number of Puerto Ricans considering moving away has consistently been on the rise over the past six years. Already, there are 1.5 million more Puerto Ricans living outside of the island than are still living in Puerto Rico, according to the latest U.S. Census—which includes the estimated 500,000 who have recently relocated to the mainland U.S.
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Broadband adoption Gap remains – Socio-Economic Status does not explain the entire Gap.
The Department of Commerce’s Economics and Statistics Administration (ESA) and National Telecommunications and Information Administration (NTIA) released a report, “Exploring the Digital Nation,” that analyzes broadband Internet adoption in the United States.
Veterans Day: Saluting a Forgotten Force
Millions of Latinos are proud of their history of military service to our nation. To discover they have defended the USA against all enemies, from the Revolutionary War to the current conflicts in Afghanistan, one must cull through volumes of research, academic dissertations, or tomes of Spanish-language and Latino literature, because this history is not common knowledge.
WHERE DO WE GO FROM HERE?
As the “poles” melt away, we need to elevate the multicultural conversation. By Christian Filli, Vice President of Strategic Planning, LatinWorks.
Get to Know the Sponsors of the Latin GRAMMY Awards.
While Latin GRAMMY weeks is filled with events and celebrity power, the surrounding activities and glamour present a great platform for participating brands and sponsors to enhance their connection with the Latino consumer base. Below is a rundown of the sponsors as officially reported by the Latin Recording Academy and a video recap from the Heineken “House of Music” inside the Mandalay Bay. By Lili Gil, Media Contributor and XL Alliance Managing Partner
Available on HispanicCMO.com
Optimism and Opportunity: A Multicultural Look at Women in the US.
Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights. DOWNLOAD Report Here.
US Hispanics more Receptive to Ads
Marketers know that it is smart to target US Hispanics. The nation’s fastest-growing minority group, Hispanics wielded over $1.02 trillion dollars in purchasing power in 2010, and will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.
Why Hispanics are vital to avoiding a Global Economic Meltdown
Is Best Buy the savior of the U.S. economy? It could be, if it ramps up its Hispanic and multicultural marketing efforts in the wake of the carnage it just left in Europe. By Adam R Jacobson
Surveys of Hispanic Voters and General Electorate.
Univision News – Latino Decisions Election poll of Hispanic registered voters and the general electorate finds the economy, immigration and education as top issues facing the community and outlines the challenges facing both parties ahead of the 2012 elections.
Dunkin’ Donuts partners with Universal Music Latin Entertainment’s ‘Noche de Estrellas’.
Dunkin’ Donuts announced an exciting new sponsorship with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night.
Case Study: How Online Ad Campaign Success Varies by Site Type.
Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.DOWNLOAD Report Here.
