Newlink America, the Hispanic ad and pr agency that produces the video series called Newlink Conversations: Dialogue, Debate and Discovery on the Hispanic Market, released the latest video blog featuring Charles P. Garcia, CEO of Garcia-Trujillo on the ten mistakes companies make in building a sustainable business in the Hispanic market. VIDEO Available on HispanicCMO.com
Agency
G ADMarketing Communications launches.
Gabriela Alcántara-Díaz announced the launch of G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today’s evolved Hispanic consumer.
Consumer Confidence Survey: Economy Re-Emerges as Top Global Concern. Global online consumer conf
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.
Health Net launches general market campaign by Acento.
Health Net recently launched its Fall General Market brand advertising campaign in California and Arizona to support the important enrollment period for customers who are selecting a health plan for the January 1 effective date.
Agencies report Clients still increasing Focus on Digital.
There’s no longer any question that digital has a seat at the advertising table, although the dollars spent there don’t yet compare to the money spent on traditional media like television.
Relevancy at its Best: Vitamin brand Bedoyecta Not Afraid of Day of the Dead
Almost with precise foresight, Valeant Pharmaceutical’s vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the holiday due to its scary name or lack of understanding Bedoyecta launched a Day of the Dead focused program on Halloween. For Bedoyecta, the festival presents a key differentiation to connect at a unique level of relevancy standing out from popular Halloween, fall and other pre-thanksgiving themes that make October and November a cluttered communication season.By Lili Gil, Managing Partner XL & Media Contributor available at HispanicCMO.com>
Traditional Media lagging in share of localized marketing spend.
Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing.
12th Annual Best Global Brands Report
Coca-Cola (#1) takes the lead in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report. DOWNLOAD Report Here.
Andy Garcia joins Dark Light Pictures as a Commercial Director.
Andy Garcia has signed with Dark Light Pictures for representation as a commercial director. In his debut with the company, Garcia has directed a campaign for Whirlpool and Buenos Aires agency Madre that will air across Latin America and South America.
Creative That Wins.
On October 26, Univision and Millward Brown presented a webinar in the “Hispanic 411: Insights to Grow Your Business” series that showcased creative that works. Led by myself and David Burgos, vice president at Millward Brown and co-author of “Marketing to the New Majority: Strategies for a Diverse World,” the goal of the interactive session was to help marketers and agency professionals develop creative that engages Hispanics.
