Agency

The Department of Health and Human Services’ Centers for Medicare and Medicaid Services engaged Sensis to launch and maintain a public education and awareness initiative targeted at Spanish-speaking audiences.

In a hectic month of market fluctuations and political distractions, most CEO’s and executives lose sleep over global uncertainties and the implications of economic downturn on the bottom line and growth. By Lili Gil, Business Strategist, Media Contributor and XL Alliance Co-Founder

The NPD Group, Inc. released the results of its tenth annual survey of consumers’ holiday spending intentions. The study’s results suggest that overall this holiday could look a lot like last year’s. Also noteworthy in the study’s results is the growing importance to consumers of online shopping.

According to a recent survey by BDO USA, LLP, 82 percent of retail CFOs report they either increased (31%) or maintained (51%) inventory levels for the 2011 holiday season.

New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. DOWNLOAD Report Here.

Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area. With a multiplatform promotion online, at dealers, and at the stadium there’s something for everyone to experience.

Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable menu that has set the burger icon apart since 1950. The new documentary-style campaign features actual customers and employees across a fully-integrated, multi-cultural platform of traditional and digital media. It is Whataburger’s first new advertising campaign in nine years.

AT&T has partnered with Latin music legend and award-winning singer and songwriter Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T.

Yahoo! and BBDO announced findings from a comprehensive joint quantitative and qualitative research study designed to establish best practices for brand storytelling in the new era of paid, owned and earned media (POE). As communications have evolved from one-way to two-way storytelling involving both the brand and consumer, marketers now face new challenges in their efforts to create more human relationships between their brands and these increasingly empowered consumers.

Marketers often think of advertising as a tradeoff for consumers: People watch ads in exchange for free or subsidized content. Consumers may understand this, but still sometimes feel annoyed or bored by ads they encounter each time they turn on the TV or launch their web browser.

Univision Communications Inc. announced that is has created a Distribution Partnership Marketing Group (DPMG) to help distributors leverage the growing Hispanic consumer base to deliver subscriber growth. Univision’s DPMG team helps distributors strategically integrate their product or service with Univision’s assets to effectively connect with Hispanics.

Effective immediately Alma will manage the brand strategy and global communication with focus in Latin America, Spain and the US general market.

Daniel Marcet, Director General of FIAP announced that the FIAP creative festival will be moving to a venue in Miami in 2012.

ZenithOptimedia has made a small reduction to its forecast for global ad expenditure growth in 2011 to 3.6%, which is 0.5 percentage points less than the forecast it made in July. The slowdown in economic recovery in the developed markets, coupled with rising fears of double-dip recession, have caused some advertisers to trim back budget increases planned for the end of 2011, but there has been no sign of the cancelled campaigns and sharp budget cuts that signalled the beginning of the last advertising downturn in 2008. We now expect total ad expenditure to reach US$466 billion in 2011, up from US$450 billion in 2010.

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse.