Agency

The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like–and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective. DOWNLOAD Report Here

The Immigrant Archive Project (IAP) and Farmers Insurance will host a special presentation featuring the stories of struggle and triumph of some of Southern California’s most successful immigrants during a special media event to be held on Thursday, October 6 at 8:00 a.m. at La Plaza de Cultura y Artes in the Historical El Pueblo de Los Angeles district, across from historic Olvera Street.

HBO is doing it right.

The channel that brings you “Boardwalk Empire,” and brought you “Entourage,” is once again bringing you “How to Make it in America.” Season Two debuted last night.HBO is doing it right.

By Manny Gonzalez. To read more CLICK above on El Blog

Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.

With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward like talent, diversity, among others, to serve as a catalyst that takes advertising and media to the next level.

By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. BY Graciela Eleta – Marketing Insights — Univision Insights Blog

Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com

Without a doubt, we are living in a big data world where businesses are amassing unprecedented stores of information about their programs, campaigns and customers that are reaching epic proportions. Yet, amid these petabytes of data lie stories of success that paint a compelling picture of business in the twenty-first century. Organizations that have harnessed the ability to unearth these stories are effectively using data as a means to advance their organizations to success. DOWNLOAD Report Here.

A.T. Kearney’s Global Maturing Consumer study, the first ever of its kind, interviews 3,000 people older than 60 in 23 countries – from China to Britain, from Mexico to India, from the United States to Russia. The study reveals a demographic earthquake – an “agequake” – of unprecedented proportions in the average life span of the human race. DOWNLOAD Report Here.

With an increasing migratory population of “over 50 million” (Korzenny and Korzenny 22) and the inclusion of pre-existing values, the US Hispanics make for a particularly fascinating group. This is because Hispanics tend to have connections, affinities or empathies with various ethnic, cultural or social groups they interact with within the US; leading to diverse cultural identities. The Latino cultural identity, its various labels and the responsiveness to reference groups and roles are briefly discussed in order to shed light into what drives consumer decision making.
By Ivis Suarez Student of Hispanic Marketing Communication at Florida State University.

New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.

The U.S. Census Bureau released a 2010 Census brief, The White Population: 2010, that shows the white population continued to be the largest race group in the nation, representing 75 percent of the total population, but grew at a slower rate than the total population.

PepsiCo taps Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts. Huemanitas, an independent cultural marketing group, will partner with TracyLocke, PepsiCo’s longtime general market retail and shopper marketing agency of record, to deliver culturally relevant programming across PepsiCo’s beverage portfolio.

The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

The Association of Hispanic Advertising Agencies will hold its Annual Conference on October 11-13, 2011 at the Eden Roc Renaissance Miami Beach with the theme of “See Change.” Poised on the crossroads of a major transition in the Hispanic market, the conference will address the ever-changing Hispanic consumer, who is increasingly mobile and an avid user of technology, and how agencies must leverage cultural expertise while continuing to adapt and hone innovation to stay ahead of the competitive landscape.

U.S. Communications Industry spending is on pace to grow 4.1% in 2011 to $1.120 trillion and forecast to expand at a 5.5% compound annual growth rate (CAGR) in the 2010-2015 period, outpacing nominal GDP growth by 90 basis points, according to a new forecast released by Veronis Suhler Stevenson (VSS). By the end of 2015, the Communications Industry will be the eighth-fastest-growing and fourth-largest U.S. economic component, according to the 25th edition of the VSS Communications Industry Forecast 2011-15.

The ANA (Association of National Advertisers) announced the finalists for the 2011 Multicultural Excellence Awards. Currently in its 11th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2010 and June 2011.