Lets be honest here, when you are standing in front of the 100s of different shampoos on the shampoo isle at the store trying to determine which to purchase, what are you really thinking about? Did you spend time at home researching shampoos to find the best choice for you? What do you actually base your decision on? When most of us are faced with deciding between seemingly homogeneous products, we base our purchase decisions on differentiation created through branding. We don’t have the time or energy to become truly informed purchasers on products as cheap and indistinguishable as shampoo. We have no idea what the chemical differences between the products are. All we really have are brands. DOWNLOAD Report Here.
Agency
Using Analytics to Make Smarter Marketing Decisions and Maximize Results
Everybody’s talking about customer analytics and how they can help companies market more effectively. But for many marketing professionals today, there’s a gap between theory and execution – and it’s getting wider every day. This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans. You’ll learn about building an analytical framework for marketing that will help you. DOWNLOAD Report Here.
Univision launches ‘Hispanic 411: Insights to Grow Your Business’ Webinar Series.
Univision Communications Inc. announced that it has launched a new webinar series “Hispanic 411: Insights to Grow Your Business.” Implemented by Univision’s Client Development Group. The Hispanic 411 webinar series will help marketers further develop and execute strategies to win with Hispanic consumers.
The Airlines as a Retailer.
Airlines clearly have a financial incentive to maximize revenue through their direct Internet channel. The friction between airlines and distributors will continue, as carriers try to regain control over customer relationships and encourage travelers to use the less expensive distribution channels. One powerful way to increase customer loyalty and services is for carriers to become Internet travel retailers.DOWNLOAD Report Here.
African-Americans wield wonsiderable Consumer Power
African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, collaboratively by Nielsen and The National Newspaper Publishers Association (NNPA). This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.
A BRIGHT LIFE AHEAD FOR LATINOS 50+
This week I am attending the AARP Life@50+ National Event in Los Angeles, which officially kicks off today. I’m enthusiastic about participating not just to interact with other AARP members but also to be a student and learn how to have an even better life over 50.
Throughout my career, the Baby Boomer generation has commanded the attention of marketers everywhere. Now that even the youngest Boomers are crossing the age 50 threshold, this coveted consumer group continues to capture the attention of marketers in product/service categories catering to mature adults. Serving as an advocate for all over 50, AARP has been at the forefront of understanding Boomers’ unique attitudes, motivations and unique needs, including those who are Hispanic. Granted, marketing to Hispanics 50+ is a relatively new frontier since the majority of this consumer segment is relatively younger, but AARP realizes that—like the Hispanic population overall—this age demo is seeing significant populatio
Why Brand Equity is Important to Media.
Media buzz in recent years has been directed at the power of social communities like Facebook, influencer segments and viral marketing. This has largely operated against a backdrop in which traditional media is increasingly viewed as being less impactful — given the seemingly endless media choices, time shifted viewing and simultaneous media usage. All this is validated in observed declines in English-language media ROI. By Jeffrey Todder – Univision Insights Blog
Why agencies are worth their price.
Is an agency that is twice the expense of an in-house unit (even when accounting for internal overhead) worth the price? Actually, yes. The right kind of agency is actually worth 11 times the price. Here’s why. By Tim Williams, Ignition Consulting Group
Former Mexican President Vicente Fox Challenges Corporate Leaders
“Instead of building walls, we should be building bridges” was one of the remarks former Mexican President Vicente Fox shared with top corporate leaders when asked about what message should we use to make business see and believe in the importance of the Hispanic market. By Lili Gil, Business Strategist, Media Contributor and Co-Founder XL Alliance.
Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Romano named President of Telemundo.
NBCUniversal announced that Emilio Romano has been named President of Telemundo and will begin in October.
Ad Budgets – Disgusting or an OPPORTUNITY?
According to Tony Ruiz – Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable’s – Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need to make a ‘BIG DEAL’ about the 2010 US Census registering over 50 Millions Hispanic in the USA is disgusting. CLICK above on El Blog
