Agency

Over the past 12 months we have seen a significant rise in interest in “engagement” marketing, in direct correlation with the rise in interest around Social Media Marketing. In continuous discussion with marketers and consumers, there are several trends that are worth discussion. DOWNLOAD Report Here.

The Hispanic population now numbers 50 million, making Hispanics the largest minority population in the country. The population rose by 15 million in the last 10 years, representing a growth rate of 43 percent. Hispanic youths now account for nearly 25% of the country’s population under the age of 17. DOWNLOAD Report Here.

Cable operators and networks will team to offer a slew of on-demand content celebrating Hispanic Heritage Month throughout September and early October.

It really doesn’t matter what platform that Hispanic viewers favor, programmers need to do a better job of informing consumers what’s on. That was the main takeaway from the panel “It’s the Content That Matters – Increasing Revenue and Viewers By Improving Program Options”

Gordon says the general market is not covering the key immigration issue as well as Hispanic media. He also believes that local news ad revenue is ready to rise with spending against this still expanding segment.

As the Hispanic population in the U.S. grows, so does its value in the advertising marketplace – a fact that Monica Gadsby, CEO, Latin America and U.S. Multicultural, Starcom MediaVest Group, knows very well. In her acceptance speech for the Achievement in Hispanic Television Award at the ninth annual Hispanic Television Summit, Gadsby said that the award not only acknowledges her own success, but “your hard work, your belief in us as a powerful economic, social, political and good looking group.”

While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers — a disparity that’s disgraceful, said Antonio Ruiz, partner and director of communications planning for ad agency The Vidal Partnership.

A new study issued by KN Dimestore and SocialVibe shows that incentivized advertising works to drive active attention to a brand message and significantly increases brand perception and purchase intent. According to the study, more than 90 percent of people pay active attention to the brand message when interacting with incentivized engagements, and brand perception rises an average of 38 percent after completing the engagement.DOWNLOAD Report Here.

At the fictional Sterling Cooper ad agency in “Mad Men,” Pete Campbell urges a client to “take a look at the Negro market.” In the TV show the year is 1961. It’s a reminder that the push to understand and target consumers on the basis of their ethnic identity goes back decades. By Stephen Palacios – Cheskin

The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks.

Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as Allstate, Burger King, Kraft, Procter & Gamble and Wal-Mart. She shared insights and best practices for targeting Hispanic consumers with eMarketer’s Tobi Elkin.

Olivia Vela, Director of Multicultural at Dr Pepper Snapple Group, discusses how her organization uses in culture and in language messages to target bilingual Hispanic youth. Find out other ways DPS is winning with this consumer and growing sales.