Consumers today are increasingly mobile and as technology advancements continue around the world, retailing will evolve to keep pace. And while online shopping has shown impressive growth momentum over the past few years in industries such as travel, publishing, electronics and even clothing, the pace of change has been much slower for consumer-packaged goods.
Agency
Winn Dixie selects The Bravo Group as Hispanic AOR.
According to industry sources, Miami based the Bravo Group has been assigned Hispanic marketing and media responsibilities for Winn Dixie.
Ramona to drive BMW.
BMW of North America announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.
Hispanic Mom Study – Esa Soy Yo – Soy Latina.
Discovery Familia released the results of its informative Mom Study at the “Esa Soy Yo – Soy Latina”. This extensive study was conducted in partnership with C+R Research and Latino Eyes in order to develop clearer insights into the evolving needs and expectations of the Hispanic Mom from healthcare, purchasing habits to education.
Does Your Talent Strategy Really Drive Employee Performance?
Organizations are notorious for under-utilizing the talent that they have. Today’s various human capital related systems all capture data, but rarely is it synthesized in a way that capitalizes on the skills and knowledge that the individual brings to the organization. While discrete silos of information exist – such as within the hiring management system, the training management system, the HRIS system or the performance management system, etc. – how can the employer today get the full picture of the employee? This Vital Analysis White Paper identifies the advantages to organizations of creating and using a “big picture” view of their employees. DOWNLOAD Report Here.
The Market Has a Memory: How to leverage it for your next product development initiative.
Today’s smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. They leverage historical analytics to spot the trends their target demographic is talking about, stay ahead of the curve on product development, and avoid costly mistakes. DOWNLOAD Report Here.
Hispanics and Blacks missing in Gaming Industry.
With studies showing blacks and Hispanics accounting for a majority of gamers, why do video game characters and story lines lack diversity?
What CMOs Want in An Agency – Infographic.
A new study by Horn Group and Kelton Research – called The CMO Challenge – finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. Available at HispanicCMO.com
How Men share Purchase Recommendations
Men, like consumers in general, are far more likely to recommend purchases to family and friends in person than by any other means, according to “The Great Male Survey” conducted by AskMen.com with Ipsos OTX Media CT.
Enrique Gil founder of EMG, Inc. passes.
Enrique Gil, Hispanic Marketing Pioneer and Founder of EMG, Inc. (Ethnic Marketing Group) passed away on August 25, 2011, after battling with cancer.
What Time is Really Primetime?
Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime—10:45 to 11:00pm—is when the fewest viewers use their televisions.
