Agency

Common sense tells us that everyone needs an occasional pat on the back for a job well done. We frequently recognize and celebrate achievements in sports, the sciences, the arts, education, and many other areas. What would football be without a
Super Bowl? What would the movie industry be without the Academy Awards? A recent national news story reminded me about the importance of this pat on the back. By Edward T. Rincón, Ph.D. Available at El Blog above

The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.

Batanga, Inc. announced the acquisition of MetroFlog and partner sites, MetroBlog and MetroPostales. On the heels of acquiring two leading online media companies, Adfunky and I-Network, Batanga, Inc., has now added all three premium Hispanic-focused properties to its roster of owned and operated websites.

Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year.

Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their revenue totals for the year. Based on ecommerce spending trends so far this year, online and multichannel merchants are optimistic, always depending on the slippery road of economic recovery.

Pepsico has moved all US Hispanic responsibilities for all of their products except Quakers Oats from Dallas based Dieste & Partners to sister agencies ALMA in Coconut Grove, FL and Latinworks in Austin, TX.

Over the last year, there have been several Hispanic Ad pundits that have tried to predict the demise of Hispanic Ad Agencies and Spanish-dominant media in the USA.

Some of these pundits have presented their facts as they see them and others are just Hucksters looking to position themselves as experts and/or position their companies, even if it means pouring dirty dishwater in everyone else’s soup.

By Gene Bryan – CEO / HispanicAd.com

TEDxWashingtonHeights is coming to New York City’s The Hispanic Society of America on Monday, October 24, 2011. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Five dynamic Latino thought leaders combined with TEDTalks videos will be featured throughout the event that is intended spark deep discussion and connection among those who attend.

The “cameo” appearance by Telemundo’s main news anchor, Jose Diaz Balart during Wednesday evening’s Republican Presidential candidates debate, while likely well intentioned by all involved, shows the need to do more homework as to US Hispanic market sensitivities by executives of both MSNBC and Telemundo, which are co-owned by NBCUniversal.
By Julio Rumbaut.

To read more CLICK above on El Blog.

Leading a “life untethered” is no longer the sole terrain of early-adopters and savvy technophiles. As mobile technologies are embraced by a wider audience, a new mobile class has emerged… DOWNLOAD Report Here.

How are leading CPG brands performing in today’s difficult economy? The answer is mixed. Our data shows that, as a group, the Top 100 Brands within the Catalina Network grew only slightly during a 52-week period ending mid-year 2011. Our findings also show that revenues could have increased far more significantly had brands held onto their loyal consumers. For the average brand, the lost opportunity due to loyalty declines and defections was nearly four times greater than its growth in sales. DOWNLOAD Report Here.

PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.

According to a new U.S. Census Bureau study, education levels had more effect on earnings over a 40-year span in the workforce than any other demographic factor, such as gender, race and Hispanic origin. For example, a worker with a professional degree is expected to make more than a worker with a eighth grade education or lower.