Agency

The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks.

Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as Allstate, Burger King, Kraft, Procter & Gamble and Wal-Mart. She shared insights and best practices for targeting Hispanic consumers with eMarketer’s Tobi Elkin.

Olivia Vela, Director of Multicultural at Dr Pepper Snapple Group, discusses how her organization uses in culture and in language messages to target bilingual Hispanic youth. Find out other ways DPS is winning with this consumer and growing sales.

Consumers today are increasingly mobile and as technology advancements continue around the world, retailing will evolve to keep pace. And while online shopping has shown impressive growth momentum over the past few years in industries such as travel, publishing, electronics and even clothing, the pace of change has been much slower for consumer-packaged goods.

According to industry sources, Miami based the Bravo Group has been assigned Hispanic marketing and media responsibilities for Winn Dixie.

BMW of North America announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.

Discovery Familia released the results of its informative Mom Study at the “Esa Soy Yo – Soy Latina”. This extensive study was conducted in partnership with C+R Research and Latino Eyes in order to develop clearer insights into the evolving needs and expectations of the Hispanic Mom from healthcare, purchasing habits to education.

Organizations are notorious for under-utilizing the talent that they have. Today’s various human capital related systems all capture data, but rarely is it synthesized in a way that capitalizes on the skills and knowledge that the individual brings to the organization. While discrete silos of information exist – such as within the hiring management system, the training management system, the HRIS system or the performance management system, etc. – how can the employer today get the full picture of the employee? This Vital Analysis White Paper identifies the advantages to organizations of creating and using a “big picture” view of their employees. DOWNLOAD Report Here.

Today’s smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. They leverage historical analytics to spot the trends their target demographic is talking about, stay ahead of the curve on product development, and avoid costly mistakes. DOWNLOAD Report Here.

With studies showing blacks and Hispanics accounting for a majority of gamers, why do video game characters and story lines lack diversity?

A new study by Horn Group and Kelton Research – called The CMO Challenge – finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. Available at HispanicCMO.com