Agency

The Hispanic Public Relations Association (HPRA) will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 27th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 6, 2011 at the Conga Room at L.A. Live in Los Angeles, CA.

The ethnic media play an important role by providing news in both foreign languages and in English about places and issues that are often absent from the mainstream media. To provide greater depth, this year’s Annual Report on the State of the News Media offers reports on different groups at different times. DOWNLOAD REPORT HERE.

With holiday planning already underway, retailers are looking for different ways to reach consumers and drive sales during the 2011 holiday season. Typically, retailers play to the traditional themes of the season to engage with consumers. However, new data released by Motista suggests that retailers should look beyond the traditional set of holiday emotions such as family and giving to understand what’s really motivating consumers to spend more.

As online college courses have become increasingly prevalent, the general public and college presidents offer different assessments of their educational value, according to a new Pew Research Center report. Just three-in-ten American adults (29%) say a course taken online provides an equal educational value to one taken in a classroom. By contrast, about half of college presidents (51%) say online courses provide the same value. DOWNLOAD REPORT HERE

Wells Enterprises, Inc. has selected Pólvora Advertising to assist in expanding its signature brand, Blue Bunny Ice Cream, to the US Hispanic market.

Today’s auto world is ripe with new opportunity for marketers since some brands have permanently left the scene and others have reduced their investment. The question is: which will be the ones to significantly grow their share of market? Chances are it’ll be those that make Hispanics – the youngest and fastest-growing consumer segment in the nation – a business imperative. By: Paul Sellers, Vice President of Automotive at Univision Communications Inc.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 by Congress to a monthlong celebration (Sept. 15 – Oct. 15), effective the following year. America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

RL Public Relations (RLPR) has been selected as digital PR agency of the 25th Annual Hispanic Heritage Awards. In a pro-bono partnership, RLPR will be in-charge of building PR buzz about the Hispanic Heritage Foundation’s leading platform.

The Greater Miami Convention & Visitors Bureau (GMCVB) is seeking proposals from qualified digital marketing agencies to join forces in continuing its mission of leading edge digital promotion of Greater Miami and the Beaches to the world.

Call them the gadget generation. College students own a wide range of digital devices compared with the overall adult population. According to Pew Internet & American Life Project, 96% of undergraduates owned a cell phone in 2010, vs. 82% of the adult population.

Girl Scouts of the USA (GSUSA) announced that Anna Maria Chávez, who grew up in a small town in southern Arizona and rose to become deputy chief of staff to that state’s then-Gov. Janet Napolitano, has been appointed to the top post at the iconic organization. Chávez is set to officially assume her new role at the Girl Scouts National Council Session/52nd Convention in November.

Unilever announced that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver portfolio and the Rave brand globally from the Unilever portfolio to private equity firm Brynwood Partners VI L.P.

Telemundo announced it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base.

Bizrate Insights recently concluded the Bizrate/Forrester Study: Tablet Usage Among Online Buyers, conducted in partnership with Forrester Research’s Sucharita Mulpuru.