Nielsen announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
Agency
GM puts global media account in review.
According to Advertising Age, General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.
DMA – Marketers Cautiously Optimistic
The Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.
Gen Xers are Online Media Kings.
Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.
Ad Age’s Hispanic Fact Pack: Your Guide to the Latino Market
Ad Age’s 60-page 2011 Hispanic Fact Pack, full of rankings and data about the U.S. Hispanic market, is distributed with this week’s issue of Ad Age. The digital edition of the Hispanic Fact Pack is available for free online at AdAge.com/whitepapers until Sept. 25, 2011. View Here.
Cristy Clavijo-Kish tapped as CEO of Hispanicize.
Hispanicize has tapped Cristy Clavijo-Kish to lead its management team as CEO and partner.
Acculturation is not a One-Way Street.
“We want to target acculturated Hispanics.” “Our general market campaign already reaches acculturated Hispanics.” “Spanish language advertising won’t be needed when Hispanics become acculturated.” These are some of the common challenges to Spanish language media and Spanish language advertising, yet they represent a fundamental misunderstanding of the acculturation process among American Hispanics. Language use and acculturation are not synonymous, and the process of acculturation is fluid. Elizabeth Ellers – Univision Insights Blog
Rémy Martin at The Vidal Partnership.
Rémy Cointreau USA has named New York-based The Vidal Partnership its agency of record for the Rémy Martin Cognac portfolio. The Vidal Partnership (TVP) will take on Rémy Martin’s total market work in the United States, including strategy, brand advertising and digital.
Goya Foods celebrates 75th Anniversary with Marc Anthony, Ana Gabriel & Marco Antonio Solis.
Goya Foods, Inc. announced their sponsorship of a six-city concert series with performing artists Marc Anthony, Ana Gabriel and Marco Antonio Solis to celebrate Goya’s 75th milestone anniversary with the community while giving back to those who have supported them since 1936.
Comedy and Branded Entertainment is Nothing to Laugh About – Or Is It?
Lucy…. I’m Home! Those 3 simple words ended up being 3 of the most infamous words in television that not only introduced TV viewers to one of the most famous comedy sitcoms in history, but that also introduced viewers to Product Placement and Branded Entertainment. DOWNLOAD Report Here.
Youth & Age in Corporate America’s Cultural Dichotomy.
The topic begs discussion when recognizing that, generationally and culturally, half of ALL Gen Z consumers (46%), and 40% of Gen Y and Gen X consumers are multicultural. Conversely, 66% of Boomers and 80% of Seniors 65+ are Non-Hispanic White. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
Latino Voters concerned about costs of Higher Education.
impreMedia announced the results for an ongoing tracking poll with issues related to education.
The poll revealed that while an overwhelming majority of Latino voters want to see their children get a college degree, they are concerned about whether they can afford to support that goal. 96% of respondents indicated that they want to see their children get a college degree, undergraduate, graduate, or professional.
Conde Nast goes Latino.
No, Conde Nast chief S.I. Newhouse isn’t starting Spanish-language versions of Vanity Fair or GQ, but his editors at both of these two prominent Conde Nast titles have graced their very important September covers with Latinos. Vanity Fair features Jennifer Lopez and GQ features Mark Sanchez. I can’t recall the last time this happened. Kudos to Conde Nast. Published by Manny Gonzalez / to read more CLICK above on El Blog
Promotion Commotion: A View Into the Needs and Setbacks of the Front Line.
Business is moving again. As new products are hitting shelves around the world, new promotions are not far behind to capture the attention, imagination, and most importantly, share of wallets of more choosy, cautious, and savvy customer. Marketers are rightfully hyper-focused on sales support and driving business, deploying new tools and consumables to be leveraged across field sales, in-store, and point of purchase environments. DOWNLOAD Report Here.
