In my last article, “The Growth Handicap: Cultural Competency and Strategic Readiness,” I suggest that many U.S. corporations are operating with significant handicaps because they aren’t aligned with today’s consumer landscape. Their vision, mission and values fail to deliver across the board. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
Agency
EPMG’s Multicultural Consumer Insights Study
EPMG announced the release of the Multicultural Consumer Insights Study (MCIS) conducted by Nielsen Research using foundation data from Experian Simmons.
Top 10 Industries set to benefit from the Growing Hispanic Population.
By 2016, the Hispanic demographic will comprise 17.8 percent of US residents and, while the nation’s buying power is projected to grow 27.5 percent to $14.7 trillion, the Hispanic population’s buying power is forecast to grow a whopping 48.1 percent to $1.6 trillion. Industry research firm IBISWorld analyzed the Hispanic population’s contribution to numerous industries between 2011 and 2016 and identified the top 10 US industries in which Hispanic market share is growing the fastest. DOWNLOAD Report Here.
When Hispanic Marketing is Not Enough.
Last week, I presented one of the general sessions at the Hispanic Retail 360 Conference held at the Hilton Torrey Pines in La Jolla, California. My presentation was titled the 4Cs of Hispanic Market Retailing. I listened to two and a half days of interesting market insight presentations focused on the 50 million Hispanic market size, engagement, connection and relevant Hispanic market reach. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
Marketers lack critical view into Provisioning Logistics, Consumption Metrics & Localized Needs.
Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. But there is still a massive amount of waste and obsolescence due to poor tracking, provisioning and just in time delivery of sales and merchandising materials to the field, reports the Chief Marketing Officer (CMO) Council.DOWNLOAD Report Here.
¡ Oye Raul – GUASIMARA !
Raul, today I almost fell out of my chair laughing at how ridiculous and idiotic we have become regarding our business titles.
Yes, I repeated ridiculous and idiotic!
Just read your press release promoting the fact that your radio stations were ranked #1 and #3 across the country. Congratulations, but this is not what made me laugh.
Published by Gene Bryan
To read more CLICK above on El Blog
DreamWaters Case Study: 7 Strategic Choices for Entering the Hispanic Market.
In the past decade or so I’ve had the opportunity to be a part of several Hispanic market opportunity assessments. The purpose of these studies has mainly been to determine how pre-existing (general market inspired) brands can enter the Hispanic market. Every case has been different, and all have been highly complex.
Consumers to Behavioral Advertisers: We Know You’re There.
Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.
Listening to Internet Radio by Diverse Consumers: A Marketing Opportunity.
We have known for a long time that listening to radio is a favorite activity of Hispanics and African Americans. In particular, listening to the radio has a long tradition in Latin America where radio is the town crier and the central point of communities where people find lost items, find jobs, get announcements, news, etc. Clearly also, music is a great part of the tradition of listening to the radio. I have been curious as to whether or not Internet radio has continued that tradition or not. By Felipe Korzenny, Ph.D.
Buying Hispanic Radio & TV together delivers near primetime audience levels throughout the day.
Arbitron Inc. and Entravision Communications Corporation, a diversified Spanish-language media company, announced the results of a pilot test exploring the impact of jointly selling advertising on Entravision’s local television and radio stations in Denver, CO. The study found that using both television and radio in an advertising campaign is an effective way of increasing audience reach, delivering near primetime audience levels throughout the day. DOWNLOAD Report Here.
Branded Entertainment initiatives increasingly important to Marketers.
A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers-63 percent-plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.
