The AOL Huffington Post Media Group announced the launch of HuffPost LatinoVoices, a new online community for bicultural Hispanic Americans.
Agency
Myriad of Techniques Consumers use to Save Money.
A new study from the consumer research firm Scarborough Research finds that American consumers continue to actively seek out ways to save money on everyday expenses.
Search and email still top the list of most popular online activities.
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. DOWNLOAD Report Here.
Chocolate? Vanilla?
Ah, ice cream. Few treats conjure up a summer day memory as much as a dripping ice cream cone or digging into a sundae after a long day at the beach. But which flavor is always the big debate.
How She Roles.
How Understanding a Woman’s Roles, Identities and Priorities Improves Messaging. DOWNLOAD Report Here.
Employees Come First (Not Customers).
How Experience Brands Align Their People and Achieve Better Outcomes. DOWNLOAD Report Here.
Brand Influence Report
In addition to the traditional outlets of TV, radio, print and out-of-home, we now have digital, social media, word-of-mouth, mobile and countless variations on each of these. The staid metrics of reach and impressions simply lack the same clarity they once had when spread across a now endless myriad of channels and type of marketing activities. Smart marketers like Coca-Cola CMO, Joe Tripodi, see the need to move away from impressions as it no longer is a good barometer of the impact that marketers seek. DOWNLOAD Report Here.
BRANDS: The New Entertainers.
Beyond product placement: film, TV, music, games, the arts, engagement by immersion in very rich environments, the rise and rise of Facebook, plus other engaging socials, eg crowdsourcing, social TV, all very sharing. DOWNLOAD Report Here.
Puerto Rico Coffee Expo celebrates 275 years of the Puerto Rican coffee
Celebrating the Puerto Rican coffee industry’s 275 years old mark, the second edition of the Puerto Rico Coffee Expo will take place on October 8-9, 2011, at the Puerto Rico Convention Center, Pedro Fernández Jerez, producer and partner of CUBE Group, Inc., announced.
Terra announce Video Distribution and Revenue Sharing Partnership.
Terra announced an agreement with Que Pasa. The revenue and content sharing agreement will expand programming and reach to the Hispanic consumer through social media. It will also provide advertisers with new integrated opportunities to connect with this growing and desirable target group.
