Agency

The 2011 New York International Latino Film Festival (NYILFF) highlights the difference between movies and films by ribbing Hollywood clichés.

As they prepare for their annual back-to-school shopping trip, parents this year will make children scour their closets before agreeing to buy any new jeans, pencils or backpacks. According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. Total spending on grades K-12 is expected to reach $22.8 billion.

The Anaheim Bolts, Orange County’s Newest Professional Indoor Soccer Team, have retained the services of Mars Media Family as their marketing and partnership development agency for the upcoming and future seasons.

Univision Communications announced that it has named Francisco Arenas vice president, Consumer Products, Univision Enterprises. In this role Arenas will focus on both owned properties as well as third party partners’ licensing opportunities. He will be based in New York, reporting to Rick Alessandri, senior vice president, Univision Enterprises.

Effie Worldwide and Warc revealed the results of the inaugural Effie Effectiveness Index today. After analyzing finalist & winner data from 40 worldwide Effie competitions, Procter & Gamble is the most effective advertiser, McDonald’s is the most effective brand, Omnicom is the most effective advertising holding company and BBDO Worldwide is the most effective advertising agency network. Sancho BBDO of Bogota, Colombia is the most effective individual agency office. Wieden+Kennedy, based in Portland, Oregon, USA is the most effective independently held advertising agency.

Cision introduced the Cision Influence Rating — a new metric that quantifies the impact of the digital and traditional media influencers who shape the reputation and impact the future of products and brands.

More than 90 percent of the communications and media business leaders expect digital revenues to grow this year and more than a third anticipate increases greater than 10 percent, according to the results of the annual Communications and Media Industry Business Climate Survey by KPMG LLP, the audit, tax, and advisory firm.

Cervecera de Puerto Rico announced the launch of a new premium beer called Magna Special Craft. The new product’s package design and advertising campaign were developed to world class standards by REVOLUCION, a New York-based agency.

Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen Cross-Platform Report. The report shares video consumption across traditional TV, mobile and online.

From another US Hispanic Industry pioneer Eduardo Caballero, he brought forth the following notion. For reasons out of their power Strauss (jr.), Beethoven, Mozart, George Bizet, J.S. Bach, Tchaikovsky and other great composers were not born in Cuba or in the Caribbean. If they had, works like “Blue Danube”, “The 5th Symphony” and other fabulous musical works would have sounded like this. ENJOY!

Before we can talk about multiple instances of it, we need to define what “culture is.” From the latin word colere, meaning “to cultivate,” the term has seen many different incarnations throughout time. Alfred Kroeber and Clyde Kluckhohln compiled 164 definitions of “culture” in 1952 in Culture: A Critical Review of Concepts and Definitions.

ESPN, Inc. announced that ESPN Deportes Radio will re-launch their Miami affiliate station on August 1, 2011 on WNMA 1210 AM under the operation of Deportes Media LLC.