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alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision.

Last week I wrote a blog for Ad Age exploring the implications of the Pew Hispanic Center’s announcement that the growth in the U.S. Hispanic population will be — and has been for the last ten years — mostly driven by those born in the United States. They are what David Chitel calls “Next Generation Latinos.” It is they and their children who will generate the exponential growth that we all talk about.

David Morse is president-CEO of New American Dimensions and the author of Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Available on HispanicCMO.com and HispanicAccountPlanner.com

In today’s participatory culture, customers want meaningful relationships with the brands they care about. Innovative companies are rising to the challenge, realizing that customer collaboration is vital to keeping a competitive edge.

I have been thinking that for the last 20 years the marketing industry keeps talking about Hispanic youth as the promised land of opportunity. No question that Latinos are fundamentally characterized by their youth because their median age is 10 years younger than that of the overall US population. Still, there are older Latinos, and surprisingly they are a fast growing subpopulation of people 50 and over in the United States. That is not hard to understand since everyone ages and Hispanics are the fastest growing cultural group in the United States.By Felipe Korzenny, Ph.D.

As I get ready to attend the 2011 National Council of La Raza Family Expo and Convention in DC this weekend- a major focus for the organization is ensuring that Latinos nationally do not get pushed out of the middle class due primarily to losing their homes via ongoing foreclosure and a lack of affordable housing. The debate surely will be a lively one during the session Economy Town Hall: “Giving Up the Middle Class – Not so Fast!” You can watch it via live streaming and understand the issues more clearly. By Cristy Clavijo-Kish

According to Kids and Consumer Electronics, 2011 Edition, The NPD Group, kids’ inclination to use consumer electronics devices, and their desire for the content they can access using them, helps to drive the household purchasing of these products.

Effective immediately, Johann Wachs is elevated from Director to Head of Strategy; Michelle Lynn is promoted from Director to Head of Consumer Insight; and Laura Hernandez has joined Carat as Head of Multicultural. Hernandez was previously VP, Connections Director, SMG Multicultural for Starcom MediaVest Group.

Farmers Insurance announced that they have entered into a partnership agreement with the LA Galaxy and The Home Depot Center. As part of the two-year agreement, both the LA Galaxy and The Home Depot Center will collaborate with Farmers Insurance to promote the Farmers brand both inside and around the stadium.

A new Knowledge Networks analysis shows that, for two out of every three minutes consumers (ages 13 to 64) spend with the Internet, they are also using at least one other medium at the same time. This compares to three out of every 10 minutes for television – meaning that TV is a “solo medium” 70% of the time.

Nielsen has signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The agreement marks Walmart’s return to the consumer packaged goods (CPG) industry’s information sharing model.

According to Epsilon’s Holiday Trend Report 2011, the upcoming season looks to be a successful one as consumer spending continues to increase. DOWNLOAD Report Here.