In addition to the traditional outlets of TV, radio, print and out-of-home, we now have digital, social media, word-of-mouth, mobile and countless variations on each of these. The staid metrics of reach and impressions simply lack the same clarity they once had when spread across a now endless myriad of channels and type of marketing activities. Smart marketers like Coca-Cola CMO, Joe Tripodi, see the need to move away from impressions as it no longer is a good barometer of the impact that marketers seek. DOWNLOAD Report Here.
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BRANDS: The New Entertainers.
Beyond product placement: film, TV, music, games, the arts, engagement by immersion in very rich environments, the rise and rise of Facebook, plus other engaging socials, eg crowdsourcing, social TV, all very sharing. DOWNLOAD Report Here.
Puerto Rico Coffee Expo celebrates 275 years of the Puerto Rican coffee
Celebrating the Puerto Rican coffee industry’s 275 years old mark, the second edition of the Puerto Rico Coffee Expo will take place on October 8-9, 2011, at the Puerto Rico Convention Center, Pedro Fernández Jerez, producer and partner of CUBE Group, Inc., announced.
Terra announce Video Distribution and Revenue Sharing Partnership.
Terra announced an agreement with Que Pasa. The revenue and content sharing agreement will expand programming and reach to the Hispanic consumer through social media. It will also provide advertisers with new integrated opportunities to connect with this growing and desirable target group.
NY International Latino Film Festival campaign pokes fun at Hollywood Clichés.
The 2011 New York International Latino Film Festival (NYILFF) highlights the difference between movies and films by ribbing Hollywood clichés.
Back-to-School Sales expected to be Flat.
As they prepare for their annual back-to-school shopping trip, parents this year will make children scour their closets before agreeing to buy any new jeans, pencils or backpacks. According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. Total spending on grades K-12 is expected to reach $22.8 billion.
The Anaheim Bolts Reach for the Stars with Mars
The Anaheim Bolts, Orange County’s Newest Professional Indoor Soccer Team, have retained the services of Mars Media Family as their marketing and partnership development agency for the upcoming and future seasons.
Arenas named VP Consumer Products at Univision Enterprises.
Univision Communications announced that it has named Francisco Arenas vice president, Consumer Products, Univision Enterprises. In this role Arenas will focus on both owned properties as well as third party partners’ licensing opportunities. He will be based in New York, reporting to Rick Alessandri, senior vice president, Univision Enterprises.
P&G, McDonald’s, Omnicom and BBDO Worldwide are the Most Effective Marketers in the World.
Effie Worldwide and Warc revealed the results of the inaugural Effie Effectiveness Index today. After analyzing finalist & winner data from 40 worldwide Effie competitions, Procter & Gamble is the most effective advertiser, McDonald’s is the most effective brand, Omnicom is the most effective advertising holding company and BBDO Worldwide is the most effective advertising agency network. Sancho BBDO of Bogota, Colombia is the most effective individual agency office. Wieden+Kennedy, based in Portland, Oregon, USA is the most effective independently held advertising agency.
Influence Rating for Digital and Traditional Media.
Cision introduced the Cision Influence Rating — a new metric that quantifies the impact of the digital and traditional media influencers who shape the reputation and impact the future of products and brands.
Media Execs see Digital Revenues Growth.
More than 90 percent of the communications and media business leaders expect digital revenues to grow this year and more than a third anticipate increases greater than 10 percent, according to the results of the annual Communications and Media Industry Business Climate Survey by KPMG LLP, the audit, tax, and advisory firm.
Revolucion design launch of new beer in Puerto Rico.
Cervecera de Puerto Rico announced the launch of a new premium beer called Magna Special Craft. The new product’s package design and advertising campaign were developed to world class standards by REVOLUCION, a New York-based agency.
American Video habits by Age, Gender and Ethnicity.
Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen Cross-Platform Report. The report shares video consumption across traditional TV, mobile and online.
