We have known for a long time that listening to radio is a favorite activity of Hispanics and African Americans. In particular, listening to the radio has a long tradition in Latin America where radio is the town crier and the central point of communities where people find lost items, find jobs, get announcements, news, etc. Clearly also, music is a great part of the tradition of listening to the radio. I have been curious as to whether or not Internet radio has continued that tradition or not. By Felipe Korzenny, Ph.D.
Agency
Buying Hispanic Radio & TV together delivers near primetime audience levels throughout the day.
Arbitron Inc. and Entravision Communications Corporation, a diversified Spanish-language media company, announced the results of a pilot test exploring the impact of jointly selling advertising on Entravision’s local television and radio stations in Denver, CO. The study found that using both television and radio in an advertising campaign is an effective way of increasing audience reach, delivering near primetime audience levels throughout the day. DOWNLOAD Report Here.
Branded Entertainment initiatives increasingly important to Marketers.
A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers-63 percent-plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.
AOL Huffington Post launches LatinoVoices.
The AOL Huffington Post Media Group announced the launch of HuffPost LatinoVoices, a new online community for bicultural Hispanic Americans.
Myriad of Techniques Consumers use to Save Money.
A new study from the consumer research firm Scarborough Research finds that American consumers continue to actively seek out ways to save money on everyday expenses.
Search and email still top the list of most popular online activities.
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. DOWNLOAD Report Here.
Chocolate? Vanilla?
Ah, ice cream. Few treats conjure up a summer day memory as much as a dripping ice cream cone or digging into a sundae after a long day at the beach. But which flavor is always the big debate.
How She Roles.
How Understanding a Woman’s Roles, Identities and Priorities Improves Messaging. DOWNLOAD Report Here.
Employees Come First (Not Customers).
How Experience Brands Align Their People and Achieve Better Outcomes. DOWNLOAD Report Here.
