Lucy…. I’m Home! Those 3 simple words ended up being 3 of the most infamous words in television that not only introduced TV viewers to one of the most famous comedy sitcoms in history, but that also introduced viewers to Product Placement and Branded Entertainment. DOWNLOAD Report Here.
Agency
Youth & Age in Corporate America’s Cultural Dichotomy.
The topic begs discussion when recognizing that, generationally and culturally, half of ALL Gen Z consumers (46%), and 40% of Gen Y and Gen X consumers are multicultural. Conversely, 66% of Boomers and 80% of Seniors 65+ are Non-Hispanic White. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
Latino Voters concerned about costs of Higher Education.
impreMedia announced the results for an ongoing tracking poll with issues related to education.
The poll revealed that while an overwhelming majority of Latino voters want to see their children get a college degree, they are concerned about whether they can afford to support that goal. 96% of respondents indicated that they want to see their children get a college degree, undergraduate, graduate, or professional.
Conde Nast goes Latino.
No, Conde Nast chief S.I. Newhouse isn’t starting Spanish-language versions of Vanity Fair or GQ, but his editors at both of these two prominent Conde Nast titles have graced their very important September covers with Latinos. Vanity Fair features Jennifer Lopez and GQ features Mark Sanchez. I can’t recall the last time this happened. Kudos to Conde Nast. Published by Manny Gonzalez / to read more CLICK above on El Blog
Promotion Commotion: A View Into the Needs and Setbacks of the Front Line.
Business is moving again. As new products are hitting shelves around the world, new promotions are not far behind to capture the attention, imagination, and most importantly, share of wallets of more choosy, cautious, and savvy customer. Marketers are rightfully hyper-focused on sales support and driving business, deploying new tools and consumables to be leveraged across field sales, in-store, and point of purchase environments. DOWNLOAD Report Here.
The Growth Solution: Strategic Relevance.
In my last article, “The Growth Handicap: Cultural Competency and Strategic Readiness,” I suggest that many U.S. corporations are operating with significant handicaps because they aren’t aligned with today’s consumer landscape. Their vision, mission and values fail to deliver across the board. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
EPMG’s Multicultural Consumer Insights Study
EPMG announced the release of the Multicultural Consumer Insights Study (MCIS) conducted by Nielsen Research using foundation data from Experian Simmons.
Top 10 Industries set to benefit from the Growing Hispanic Population.
By 2016, the Hispanic demographic will comprise 17.8 percent of US residents and, while the nation’s buying power is projected to grow 27.5 percent to $14.7 trillion, the Hispanic population’s buying power is forecast to grow a whopping 48.1 percent to $1.6 trillion. Industry research firm IBISWorld analyzed the Hispanic population’s contribution to numerous industries between 2011 and 2016 and identified the top 10 US industries in which Hispanic market share is growing the fastest. DOWNLOAD Report Here.
When Hispanic Marketing is Not Enough.
Last week, I presented one of the general sessions at the Hispanic Retail 360 Conference held at the Hilton Torrey Pines in La Jolla, California. My presentation was titled the 4Cs of Hispanic Market Retailing. I listened to two and a half days of interesting market insight presentations focused on the 50 million Hispanic market size, engagement, connection and relevant Hispanic market reach. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
Marketers lack critical view into Provisioning Logistics, Consumption Metrics & Localized Needs.
Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. But there is still a massive amount of waste and obsolescence due to poor tracking, provisioning and just in time delivery of sales and merchandising materials to the field, reports the Chief Marketing Officer (CMO) Council.DOWNLOAD Report Here.
¡ Oye Raul – GUASIMARA !
Raul, today I almost fell out of my chair laughing at how ridiculous and idiotic we have become regarding our business titles.
Yes, I repeated ridiculous and idiotic!
Just read your press release promoting the fact that your radio stations were ranked #1 and #3 across the country. Congratulations, but this is not what made me laugh.
Published by Gene Bryan
To read more CLICK above on El Blog
DreamWaters Case Study: 7 Strategic Choices for Entering the Hispanic Market.
In the past decade or so I’ve had the opportunity to be a part of several Hispanic market opportunity assessments. The purpose of these studies has mainly been to determine how pre-existing (general market inspired) brands can enter the Hispanic market. Every case has been different, and all have been highly complex.
Consumers to Behavioral Advertisers: We Know You’re There.
Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.
