Agency

Girl Scouts of the USA (GSUSA) announced that Anna Maria Chávez, who grew up in a small town in southern Arizona and rose to become deputy chief of staff to that state’s then-Gov. Janet Napolitano, has been appointed to the top post at the iconic organization. Chávez is set to officially assume her new role at the Girl Scouts National Council Session/52nd Convention in November.

Unilever announced that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver portfolio and the Rave brand globally from the Unilever portfolio to private equity firm Brynwood Partners VI L.P.

Telemundo announced it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base.

Bizrate Insights recently concluded the Bizrate/Forrester Study: Tablet Usage Among Online Buyers, conducted in partnership with Forrester Research’s Sucharita Mulpuru.

Nielsen announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.

According to Advertising Age, General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.

The Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.

Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.

Ad Age’s 60-page 2011 Hispanic Fact Pack, full of rankings and data about the U.S. Hispanic market, is distributed with this week’s issue of Ad Age. The digital edition of the Hispanic Fact Pack is available for free online at AdAge.com/whitepapers until Sept. 25, 2011. View Here.

Hispanicize has tapped Cristy Clavijo-Kish to lead its management team as CEO and partner.

“We want to target acculturated Hispanics.” “Our general market campaign already reaches acculturated Hispanics.” “Spanish language advertising won’t be needed when Hispanics become acculturated.” These are some of the common challenges to Spanish language media and Spanish language advertising, yet they represent a fundamental misunderstanding of the acculturation process among American Hispanics. Language use and acculturation are not synonymous, and the process of acculturation is fluid. Elizabeth Ellers – Univision Insights Blog

Rémy Cointreau USA has named New York-based The Vidal Partnership its agency of record for the Rémy Martin Cognac portfolio. The Vidal Partnership (TVP) will take on Rémy Martin’s total market work in the United States, including strategy, brand advertising and digital.

Goya Foods, Inc. announced their sponsorship of a six-city concert series with performing artists Marc Anthony, Ana Gabriel and Marco Antonio Solis to celebrate Goya’s 75th milestone anniversary with the community while giving back to those who have supported them since 1936.