Agency

Latinos are currently the fastest growing consumer group in the United States, challenging marketers and demographers to take a fresh look at what it means to be—or become—an “American.” The demographic buckets commonly employed in market research do not really reflect the Latino experience, nor are they capable of sorting Hispanics into meaningful, actionable segments. Yet, reaching and engaging Latinos is a critical objective for brands today, and will continue to be so for decades to come. It is a real dilemma for marketers, and one that we have experienced firsthand at Communispace. DOWNLOAD Report Here.

Lesbian, gay, bisexual and transgender (LGBT) consumers are more likely to consider buying a product from a company that targets gay people in its ad imagery, according to a survey done by Harris Interactive for consulting firm Witeck-Combs Communications.

San Antonio based MarketVision has teamed up with the National Council of La Raza to produce two English-language public service announcements encouraging young Latinos to take control of their future by choosing college. Called “What if?” the :30 PSAs feature two real-life examples of Latinos who turned their childhood passions into careers by pursuing a college education.

Hispanicize has acquired a significant stake in Being Latino, a Hispanic community and social media platforms and publisher of the online magazine Being Latino.

According to Radio Business Report, Attiva Capital is a significant shareholder of Spanish Broadcasting System, holding, along with its principal investors, about 9.3% of the publicly traded Class A shares of SBS. It is the latest shareholder to try to pressure the company to make major changes.

This paper shows how the rapid growth of Hispanic and Asian origin groups and new internal shifts of African Americans are transforming the racial and ethnic demographic profiles of America’s largest metropolitan areas ahead of other parts of the country. DOWNLOAD Report Here.

Brands of all stripes are working toward delivering personalized messages to their target audiences. Despite their best efforts, however, consumers say certain industries are not meeting their needs. Service providers, such as cable and utility companies, and regulated companies, such as insurance and finance brands, appear to be behind the curve in terms of delivering personalized digital experiences.

PRISA Digital and Maya Publishing Group announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the region.

Small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB tools.

The Hispanic Public Relations Association (HPRA) will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 27th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 6, 2011 at the Conga Room at L.A. Live in Los Angeles, CA.

The ethnic media play an important role by providing news in both foreign languages and in English about places and issues that are often absent from the mainstream media. To provide greater depth, this year’s Annual Report on the State of the News Media offers reports on different groups at different times. DOWNLOAD REPORT HERE.

With holiday planning already underway, retailers are looking for different ways to reach consumers and drive sales during the 2011 holiday season. Typically, retailers play to the traditional themes of the season to engage with consumers. However, new data released by Motista suggests that retailers should look beyond the traditional set of holiday emotions such as family and giving to understand what’s really motivating consumers to spend more.

As online college courses have become increasingly prevalent, the general public and college presidents offer different assessments of their educational value, according to a new Pew Research Center report. Just three-in-ten American adults (29%) say a course taken online provides an equal educational value to one taken in a classroom. By contrast, about half of college presidents (51%) say online courses provide the same value. DOWNLOAD REPORT HERE

Wells Enterprises, Inc. has selected Pólvora Advertising to assist in expanding its signature brand, Blue Bunny Ice Cream, to the US Hispanic market.

Today’s auto world is ripe with new opportunity for marketers since some brands have permanently left the scene and others have reduced their investment. The question is: which will be the ones to significantly grow their share of market? Chances are it’ll be those that make Hispanics – the youngest and fastest-growing consumer segment in the nation – a business imperative. By: Paul Sellers, Vice President of Automotive at Univision Communications Inc.