Agency

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 by Congress to a monthlong celebration (Sept. 15 – Oct. 15), effective the following year. America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

RL Public Relations (RLPR) has been selected as digital PR agency of the 25th Annual Hispanic Heritage Awards. In a pro-bono partnership, RLPR will be in-charge of building PR buzz about the Hispanic Heritage Foundation’s leading platform.

The Greater Miami Convention & Visitors Bureau (GMCVB) is seeking proposals from qualified digital marketing agencies to join forces in continuing its mission of leading edge digital promotion of Greater Miami and the Beaches to the world.

Call them the gadget generation. College students own a wide range of digital devices compared with the overall adult population. According to Pew Internet & American Life Project, 96% of undergraduates owned a cell phone in 2010, vs. 82% of the adult population.

Girl Scouts of the USA (GSUSA) announced that Anna Maria Chávez, who grew up in a small town in southern Arizona and rose to become deputy chief of staff to that state’s then-Gov. Janet Napolitano, has been appointed to the top post at the iconic organization. Chávez is set to officially assume her new role at the Girl Scouts National Council Session/52nd Convention in November.

Unilever announced that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver portfolio and the Rave brand globally from the Unilever portfolio to private equity firm Brynwood Partners VI L.P.

Telemundo announced it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base.

Bizrate Insights recently concluded the Bizrate/Forrester Study: Tablet Usage Among Online Buyers, conducted in partnership with Forrester Research’s Sucharita Mulpuru.

Nielsen announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.

According to Advertising Age, General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.

The Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.

Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.

Ad Age’s 60-page 2011 Hispanic Fact Pack, full of rankings and data about the U.S. Hispanic market, is distributed with this week’s issue of Ad Age. The digital edition of the Hispanic Fact Pack is available for free online at AdAge.com/whitepapers until Sept. 25, 2011. View Here.