Agency

Unilever announced that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver portfolio and the Rave brand globally from the Unilever portfolio to private equity firm Brynwood Partners VI L.P.

Telemundo announced it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base.

According to Advertising Age, General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.

Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.

Nielsen announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.

Ad Age’s 60-page 2011 Hispanic Fact Pack, full of rankings and data about the U.S. Hispanic market, is distributed with this week’s issue of Ad Age. The digital edition of the Hispanic Fact Pack is available for free online at AdAge.com/whitepapers until Sept. 25, 2011. View Here.

The Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.

“We want to target acculturated Hispanics.” “Our general market campaign already reaches acculturated Hispanics.” “Spanish language advertising won’t be needed when Hispanics become acculturated.” These are some of the common challenges to Spanish language media and Spanish language advertising, yet they represent a fundamental misunderstanding of the acculturation process among American Hispanics. Language use and acculturation are not synonymous, and the process of acculturation is fluid. Elizabeth Ellers – Univision Insights Blog

Hispanicize has tapped Cristy Clavijo-Kish to lead its management team as CEO and partner.

Goya Foods, Inc. announced their sponsorship of a six-city concert series with performing artists Marc Anthony, Ana Gabriel and Marco Antonio Solis to celebrate Goya’s 75th milestone anniversary with the community while giving back to those who have supported them since 1936.

Lucy…. I’m Home! Those 3 simple words ended up being 3 of the most infamous words in television that not only introduced TV viewers to one of the most famous comedy sitcoms in history, but that also introduced viewers to Product Placement and Branded Entertainment. DOWNLOAD Report Here.

The topic begs discussion when recognizing that, generationally and culturally, half of ALL Gen Z consumers (46%), and 40% of Gen Y and Gen X consumers are multicultural. Conversely, 66% of Boomers and 80% of Seniors 65+ are Non-Hispanic White. By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.

Rémy Cointreau USA has named New York-based The Vidal Partnership its agency of record for the Rémy Martin Cognac portfolio. The Vidal Partnership (TVP) will take on Rémy Martin’s total market work in the United States, including strategy, brand advertising and digital.

impreMedia announced the results for an ongoing tracking poll with issues related to education.

The poll revealed that while an overwhelming majority of Latino voters want to see their children get a college degree, they are concerned about whether they can afford to support that goal. 96% of respondents indicated that they want to see their children get a college degree, undergraduate, graduate, or professional.