Agency

With the online advertising industry in need of more rigorous tools and systems for understanding campaign performance, the Interactive Advertising Bureau (IAB) has unveiled “Best Practices for Conducting Online Ad Effectiveness Research.” Written by Marissa Gluck of Radar Research and prepared in collaboration with the IAB Research Advisory Board, it provides online ad market stakeholders with a practical set of recommendations for standard operating procedures with respect to the use of ad effectiveness studies.

The ANA (Association of National Advertisers) filed comments today expressing strong opposition to a proposal from an Interagency Working Group of four federal agencies that calls for sweeping restrictions on food, beverage and restaurant marketing to children 17 years old and younger. The Working Group, composed of the Federal Trade Commission (FTC), the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA) and the U.S. Department of Agriculture, released its proposal on April 28th.

Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. This new trend is especially evident among the largest of all Hispanic groups-Mexican-Americans, according to a new analysis of U.S. Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. Download Report Here.

R. Marañon & Associates Advertising will develop the creative campaign, and a comprehensive market strategy to establish Banah products in the U.S. market.

Burger King has assigned Starcom their $300 plus media buying responsibilities. Tapestry will continue to be the Multicultural AOR for Burger King.

New Generation Latinos are seeking out “in-culture.” Just like they live much of their daily lives, NGLs want to have media and programming options that reflect the various aspects of their identity, regardless of language. In fact, when asked which type of content they want more of, “in-culture” content was #1.

Based in Miami, Da Costa will lead the agency’s Media Department, focusing on Reliant and Goya, but providing key counsel on all media clients. She reports to Andrew Speyer, Wing’s VP, Head of Strategy.

ZenithOptimedia now predicts global ad expenditure will grow by 4.1% in 2011, just 0.1 percentage points below the prediction we made in April. It will return to US$471 billion, the level it reached in 2008 before the recession. The ad market continues to recover from the 2009 recession, but growth has dipped this year in response to economic pressures, natural disaster and political disruption. More robust growth is forecast to resume in 2012 and 2013.

The U.S. Hispanic market has come a long way since its early beginnings as a media audience that was solely defined by language and targeted by traditional means. By David Chitel (CEO & Founder, NGL Media / Chairman, NGLC). To read more CLICK above on El Blog

Maya Entertainment has established an advisory board comprised of some of the most influential Latino leaders in the country. Plans Include New Cable Network.

Newlink America was selected as the agency of record for Bacardi U.S.A.’s HATUEY brand, the Cuban style ale that was once the best selling premium beer in Cuba.

Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting and buying technology like real-time bidding (RTB), media buyers are returning to display with big hopes—and even bigger ad budgets.

Terra named Soizic Sacrez as Client Development Director, the first role at Terra USA dedicated to sales development and strategic pre-sales initiatives in an effort to increase digital sales revenue.