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Some days, when I read lists like Crain’s New York Business “50 Most Powerful Women in New York” I feel that I must clearly live in a parallel universe. One that doesn’t overlap even a tiny bit with the world these editors inhabit. Given the latest U.S. Census numbers revealing that there are now 50.4 million Hispanics in the country, and that a third of the population is diverse, there seems to be no other explanation for the lack of diversity in lists such as this one. By Mariela Dabbah. To read more on HispanicAd.com’s El Blog

For many companies the daily pace of doing business leads them away from the core values of their brand concept. But they can re-discover the power of their brand by identifying lost elements and determining whether it’s best to return to the original concept or to adapt it to a changing marketplace. DOWNLOAD Report Here.

The NPD Group, Inc., a leading market research company, released the 2011 edition of its Brand Landscape Report. This report is part of NPD’s The Retail & Brand Landscape Series 2011 and is a syndicated market research report that takes an in-depth look at what goes into purchase decisions being made by today’s shoppers.

Product Red helps brands support charitable causes.Almost every major US brand supports charity in one way or another. Some companies have built such strong associations with the charitable causes that we immediately recognize the causes they support: McDonald’s has Ronald McDonald House, Wendy’s supports adoption, General Mills offers Box Tops for Education. Project (Red) has unified brands like Apple, Dell, Gap and Starbucks to support AIDS charities though purchase of (RED) labeled products (with little help from Bono, of course.)

As a an avid fan of the US National Team, and member of the American Outlaws supporters’ group, I was appalled by some of the things I had read regarding fan behavior towards American fans at the Gold Cup final. This was neither the first time the US faced Mexico at an important match nor at a top tier Hispanic market. The beer and objects throwing, jeering of the national anthem, foul language, etc…are just inexcusable forms of behavior regardless of the circumstances surrounding the event. Most disconcerting is the fact that this happened within our own walls, not in Mexico or Central America. By Oscar Allain / Octagon

Many U.S. Hispanics feel culturally connected to both their U.S. and Latino identities, according to Horowitz Associates’ annual FOCUS: Latino report.

For New Generation Latinos, peer-to-peer recommendations are highly valued and sought after. Whether it be in person or virtual, NGLs are leveraging their vast social networks to spread the word (positive or negative) about brands. In fact, NGLs are more likely to forward opinions and info about a brand compared to their Caucasian counterparts.

Knowledge Networks has acquired Garcia Research Associates (GRA).

GRA will maintain its home office in Burbank, CA; KN will fully utilize GRA‚s operations center in Tijuana, Mexico.

GroupMWorld events—such as Japan’s devastating natural disasters and the political upheaval in the Middle East—have taken a toll on global advertising spending, leading GroupM to decrease its forecast for 2011 ad growth from 5.8 percent to 4.8 percent.

Consumers can’t seem to get enough video, a passion fueled by video delivered “over-the-top” via the internet to a growing range of devices. More internet-enabled devices are entering the home and being used in front of the TV, helping shift consumers’ digital media habits significantly—and perhaps permanently—from the TV set to other screens.

It’s industry awards season, and the Hispanic Public Relations Association (HPRA) is in search for the best public relations campaigns nationwide that target U.S. Hispanic audiences and leading professionals in the industry.