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The invention of the DVR system presented a hurdle for television advertisers, as they worried their valued audience would fast-forward through their messages. While those concerns may have merit, a recent Adweek/Harris Poll shows that regardless of the ability to use a DVR system, Americans may not be giving their undivided attention to their TV screens. According to the recent survey, while watching TV most Americans also surf the Internet (56%) and many do other activities like read a book, magazine or newspaper (44%), go on a social networking site (40%) or text on their mobile phone (37%).

The average American today has more ways to watch video — whenever, however and wherever they choose. In the Cross-Platform Report, Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

Consumer technology is in a constant state of evolution, but the adoption rate varies and the role it plays in families’ lives has become a controversial topic. Ogilvy & Mather, in partnership with leading consumer insights company Communispace, released findings from its new joint research study, ‘Tech Fast Forward: Plug in to see the brighter side of life,’ which takes a deep dive into the role technology plays in families’ lives today, exploring the mindset of tech-savvy kids and their families, as they pave the way for what lies ahead for consumers and brands alike. DOWNLOAD Report HERE.

73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing strategies and campaigns they deploy grow their organisations’ top line in terms of more customer demand, more sales, more prospects, more conversions or more market share. Available on HispanicCMO.com

New Generation Latinos are blending the Latino and “mainstream” American aspects of their identity routinely and frequently. Not only are they doing this themselves, but they expect their media and marketing to reflect this as well. In fact, more than 7 of 10 NGLs think that seeing an English-language commercial on Spanish language TV is a good thing.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish? Or Both?”. If you read that entry, you’ll know that asking that question first is not the best approach. The focus has to be on the target audience/customer. They will dictate the language and the discussion. Your job is to find a way to be a part of that discussion. To read more above in El Blog

Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week in New York City. The award ceremony was coordinated by NYC-CHI, New York City’s largest and oldest user experience organization in partnership with the Usability Professionals Association (NYC UPA).

It’s the golden age of the empowered consumer, with the demand for digital experiences increasing and becoming the norm, according to the latest Global Entertainment & Media Outlook 2011-2015 from PwC. In many markets the Entertainment & Media (E&M) industry emerging from the recession has been profoundly changed as the ongoing consumer migration to digital has accelerated due largely to the device revolution.

Online advertising spending is growing rapidly around the world as national economies recover from the recession and advertisers continue to shift money from traditional to digital media. This will help online ad spending grow 20.2% this year, eMarketer estimates, to $80.1 billion.

The majority of small businesses, 76 percent, agree their ideal marketing mix includes a combination of physical and digital communications, according to a new survey released by Pitney Bowes Inc. Nearly three quarters surveyed, 72 percent, say they would do more of it if they had the right customer communications management tools.