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The Internet has crept into every corner of our lives, and it looks like television is no exception. Over three-quarters of Americans (77%) have watched a TV show on the Internet rather than on a traditional television. Just three in ten U.S. adults (30%) say , however, they are not interested in giving up their cable television in favor of watching TV shows on the Internet, yet over half of those with cable would stop paying for cable, if certain stipulations were met (56%).

The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.

As networks wrap up their yearly upfront ad sales, there has been no shortage of pontifications about how well (or not) online advertising fared in this year’s negotiations. Media companies are in a race to boost revenue from their online offerings. They know the audiences are there, but are unable to fully monetize their online inventory without the right metrics to prove its value in reaching their clients’ specific targets, relative to TV. On the other side of the fence, TV advertisers know their customers are online. But they don’t have enough evidence that their online media buys are reaching their desired audience well enough to justify allocating more of their ad dollars to the medium.

Total advertising expenditures in the first quarter of 2011 increased 4.4 percent from a year ago and finished the period at $32.5 billion, according to data released by Kantar Media. Although first quarter performance fell below 2010 levels, the ad market has now achieved five consecutive quarters of year-over-year growth.

The 2010 U.S. Census counted 3.7 million Hispanics living in Puerto Rico, a territory of the United States. This was down from 3.8 million in 2000. DOWNLOAD Report Here.

Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.

Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division.

Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel.

John Leguizamo, the comedian and actor who will serve as ambassador to the upcoming Puerto Rican Day Parade in New York, got a surprise scolding from his father on Friday.

“Stop telling people you are Puerto Rican” was essentially the message from Alberto Leguizamo in an interview with the El Diario newspaper in New York. To read more CLICK above on El Blog above

The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.

impreMedia announced the results of a current tracking poll that reinforced that immigration and related issues continue to be a top concern for Latinos. The current results are part three of a series of six national polls among Latino registered voters conducted by impreMedia and Latino Decisions.

While children under age 10 still spend most of their media time watching television, they are increasingly being exposed to and growing more savvy at using a variety of digital channels. Kids are focused more on computers and mobile devices, engaging in an assortment of activities ranging from playing games and watching videos to social networking.

Coral Gables based VSBrooks Advertising Co-Founders/Managing Partners Diana Brooks and Vivian Santos announced that they have added three seasoned employees to their team as a result of the agency’s rapid growth and expansion. The agency recently hired Creative Director Alejandro Barreras, Executive Marketing & Research Director Cristina Alvarez, and Executive Media Director Edith Nardo.