The 2010 U.S. Census counted 3.7 million Hispanics living in Puerto Rico, a territory of the United States. This was down from 3.8 million in 2000. DOWNLOAD Report Here.
Agency
Worldwide Ad Market Approaches $500 Billion.
Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.
Acento Advertising select as Hispanic AOR for Health Net.
Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division.
Monica Gadsby – 2011 recipient of their Award for Achievement in Hispanic Television
Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel.
Leguizamo’s father: We’re not Boricua.
John Leguizamo, the comedian and actor who will serve as ambassador to the upcoming Puerto Rican Day Parade in New York, got a surprise scolding from his father on Friday.
“Stop telling people you are Puerto Rican” was essentially the message from Alberto Leguizamo in an interview with the El Diario newspaper in New York. To read more CLICK above on El Blog above
ANA Call for Entries for 11th Annual Multicultural Excellence Awards
The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.
LGD Latino opens in Miami.
Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.
Immigration remains Top Issue for Latino Voters.
impreMedia announced the results of a current tracking poll that reinforced that immigration and related issues continue to be a top concern for Latinos. The current results are part three of a series of six national polls among Latino registered voters conducted by impreMedia and Latino Decisions.
Young Children Consuming more Digital Media.
While children under age 10 still spend most of their media time watching television, they are increasingly being exposed to and growing more savvy at using a variety of digital channels. Kids are focused more on computers and mobile devices, engaging in an assortment of activities ranging from playing games and watching videos to social networking.
Barreras, Alvarez & Nardo join VSBrooks Advertising.
Coral Gables based VSBrooks Advertising Co-Founders/Managing Partners Diana Brooks and Vivian Santos announced that they have added three seasoned employees to their team as a result of the agency’s rapid growth and expansion. The agency recently hired Creative Director Alejandro Barreras, Executive Marketing & Research Director Cristina Alvarez, and Executive Media Director Edith Nardo.
Leading the Future of Electronics in the Multicultural Marketplace.
Our Spring 2011 national online multicultural consumer data shows that Latinos and other emerging minorities are not only leading in online presence with blogs and websites, but also in their use of gadgets that reflect the future of communications. By Felipe Korzenny, Ph.D.
Americans want Gamification at Work and from Brands.
By some key measures, Americans are ready to accept games into some of the most important areas of their lives. In a new study by Saatchi & Saatchi S entitled “Engagement Unleashed: Gamification for Business, Brands and Loyalty,” 55% of Americans said they were interested in working for a company that uses gamification to increase productivity. VIEW REPORT HERE
