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The release of the 2010 Census has re-ignited the debate about which language is best for reaching US Hispanics. With US born Hispanics now outnumbering foreign born Hispanics, the voices of proponents of using English are growing louder. Where do I stand in this debate, well it’s quite simple: Figure out the language preference of your target audience and use that language, be it English or Spanish.

When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, I came up with 5 reasons for using Spanish to reach online Hispanics.

by Lee Vann / Captura Group Available on HispanicCMO.com, HispaincPRpro.com and HispanicAccountPlanner.com

1993 was a big year. The Mosaic Internet Web browser was launched, NAFTA was signed, Seinfeld won an Emmy for Outstanding Comedy Series and the high school class of 2011 was born. Nielsen congratulates the class of 2011 and takes look at today’s American teen, raised in an age dominated by media choices like never before—from the Internet to cable channels to web connected devices galore.

Word-of-mouth is a vital tool that New Generation Latinos use to discover new brands and products. Factor in their intense social media consumption, and it’s no wonder the majority of them have learned of a new brand or product via social media.

Batanga, Inc. announced the acquisition of two of the leading Latin American online media companies, Adfunky and I-Network.

Those who know me well know that I enjoy celebrating the interaction of cultures. So last night was a remarkable one and it was all due to the nation’s oldest black fraternity, Alpha Phi Alpha. Published by Manny Gonzalez To read CLICK above on El Blog

Brandlogic released the inaugural version of the “Sustainability Leadership Report: Measuring Perception vs. Reality.” This report, Brandlogic’s latest contribution to ideas that drive performance, is a quantitative analysis of actual vs. perceived performance around environmental, social and governance (ESG) factors for 100 leading companies. Report available on HispanicCMO.com and HispanicPRpro.com

Americans continue to describe the economy as bad and their reported action regarding larger purchases and non-essential spending supports this perspective. A recent Harris Poll on planned spending and saving shows that little has changed for Americans since January when these questions were last asked, and, in many cases not much has changed since late 2009, at the height of the financial crisis.

Media agency Kre8 Media Inc. announced the formation of Kre8 Resultados, a full-service division specializing in direct-response marketing to the burgeoning Hispanic population.

Hispanic soccer fans saw Buscando Coca-Cola, the new ad by Coca-Cola which debuted June 5, 2011, during the broadcast of the 2011 CONCACAF Gold Cup on Univision.

According to new research by Knowledge Networks, the number of Americans now relying exclusively on over-the-air (OTA) television broadcasting in their home increased to almost 46 million, up from 42 million just a year ago. The recently completed survey also found that the demographics of broadcast-only households skew towards younger adults, minorities and lower-income families.

In advance of Father’s Day on Sunday, June 19th, Hennessy will have special Spanish-language point of sale displays at select retail accounts in seven U.S. markets.