Agency

Data is a marketer’s best friend—it empowers your business to reevaluate strategies and shift resources to effective marketing channels.Available on HispanicCMO.com

IBM announced that mobile marketing is on the rise but social media marketing expectations have tempered, according to results from its global survey of marketers, titled “The State of Marketing 2011.” The sample, conducted by Unica, covered nearly 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Available for DOPWNLOAD at HispanicCMO.com

The U.S. Census Bureau released a 2010 Census brief on the nation’s Hispanic population, which shows the Hispanic population increased by 15.2 million between 2000 and 2010 and accounted for more than half of the total U.S. population increase of 27.3 million. Between 2000 and 2010, the Hispanic population grew by 43 percent, or four times the nation’s 9.7 percent growth rate.

Hispanics of Mexican, Puerto Rican, and Cuban origin or descent remain the nation’s three largest Hispanic country-of-origin groups, according to the 2010 U.S. Census. However, while the relative position of these three groups has remained unchanged since 2000, the next four Hispanic sub-groups grew faster during the decade. DOWNLOAD REPORT HERE.

Sprint, the official sponsor of the 2011 CONCACAF Gold Cup tournament, launched an integrated campaign “Control” that offers soccer fans total access to the game they love.

From Facebook to the phone book to ebooks, companies hardly lack available marketing channels.

But as companies disseminate budget and resources across multiple ad formats and channels, it becomes paramount for internal stakeholders to integrate messaging, programs and ad measurement to ensure a concentrated brand experience across mediums.

Moms are more often the marketing target, with their traditional status as household decision-makers, but modern men are playing a greater role in family life these days and should not be ignored.

McCann Worldgroup released the findings of The Truth about Youth, a quantitative study of 7000 16-30 year olds conducted in April 2011 across 7 markets – UK, USA, Spain, China, India, Brazil and Mexico which was then confirmed qualitatively in 17 markets globally. The study examined the motivations of young people around the world and sought to uncover what makes them different from every generation that has come before.

Digitas, a global integrated brand agency, announced key trends from proprietary research — “Affluence in America: The New Consumer Landscape,” — developed in partnership with Ipsos Mendelsohn.

New Generation Latinos are blending together aspects of different cultures to fuel the growth of the “Urban Latino” movement. They organically mix traditional Latino values with those of today’s hip-hop influenced urban culture to create new urban Latino expressions. This makes for a more dynamic and complex New Generation Latino consumer.

Edelman released findings from its fifth annual Value, Engagement and Trust in the Era of Social Entertainment(1) survey. The 2011 study shows that the value consumers are getting from the entertainment industry has fallen by 68 percent(2) in all areas, and only 17 percent of all respondents feel that entertainment sources(3) today provide “very good” or “excellent” value. Social networking sites, which the majority of respondents believe are a form of entertainment, have remained stable with 31 percent of consumers in the U.K. and 37 percent in the U.S. saying they provide “very good” or “excellent” value.