A new study confirms that Hispanics make less—in some cases, much less—than their White and Asian counterparts, no matter what their undergraduate major. Even in one of the highest-paying majors for Hispanics, Chemical Engineering, Hispanics make $36,000 less than their White counterparts.
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A Hidden Treasure: The Beauty of Dominicans in New York.
The culture of beauty pageants is one of those Latino passion points that brings us together regardless of country of origin. After all, if you’ve followed Miss Universe in the last few years, it is no surprise that Latinas are known to take the lead as finalists and winners for the most prestigious pageant in the world! So, today’s key insight is around the influence that pageants represent for Latinos. Similar to the passion and country-pride that soccer evokes and the drama that draws Latinos to novelas, pageants bring people together to celebrate and cheer for their favorite contestant, paralleled with the chisme and drama of las reinas (the beauty queens) on their journey to win the crown. By Liliana Gil, Host Moments2CultuRise and XL Alliance Managing Partner To read more and view video – available on HispanicCMO.com
Portrait of America — 2010 Census brief detailing the Hispanic Population.
The US Census Bureau will host a live UStream event on Tuesday, May 31 at 2 PM EDT. Census Bureau statisticians will discuss new details on the Hispanic population in the United States, as outlined in the newly released 2010 Census Brief. VIEW WEBINAR INFO HERE.
Q1 Consumer Confidence Gains are Good News for Global Economic Recovery
Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to the latest data from The Nielsen Company. DOWNLOAD REPORT HERE>
Housing is Top Reason people moved between 2009 and 2010.
The U.S. Census Bureau announced that among those who moved between 2009 and 2010, more than four out of 10 (16.4 million or 43.7 percent) did so for housing-related reasons, such as the desire to live in a new or better home or apartment, according to data from Geographical Mobility: 2010.
Is Your Business Hispanic Ready?
Porter Novelli released the latest issue of its popular Amplify report, “Census: It’s All in the Numbers,” which explores the dramatically increased buying power and influence of the Hispanic market in the U.S., as made clear by the recently released U.S. Census figures. DOWNLOAD REPORT HERE.
Traditional Media ad spending Plateaus
After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion.
Dissecting Diversity: Understanding the Ethnic Consumer
From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.
The best show this week at the 2011 Upfronts was La Barberia.
That’s right a play called La Barberia was the platform that offered more marketing insights ‘Insights de La Tribu’ than all the 2011 TV Upfront events combined. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Emerging Minorities, concern for the Environment, and what Marketers Can Do
When I was growing up in Mexico City my father and mother always told me not to keep the faucet running because wasting water was bad. Then they told me not to throw things away because some day I can reuse them. I saved cans, jars, bottles, bags, and was very careful not to leave the faucet running while washing dishes or shaving. And, of course, you would not dream of leaving the lights on when nobody was in a room. That was such a waste of electricity. By Felipe Korzenny, Ph.D.
The BrandZ Top 100 Most Valuable Global Brands.
Since the ranking was first published in 2006, the brand value of the Top 100 has grown by a massive 40 percent.
Vega joins The Vidal Partnership to lead Insights Teams.
Veteran account planner and previously with Miami based Concept Cafe, Marco Vega has joined New York based The Vidal Partnership as a Partner to lead the Insights teams for account planning and account management.


























