NBC Universal-owned Telemundo and mun2 have teamed up with Western Union to offer Hispanic consumers in the U.S. two new co-branded Western Union, Telemundo and mun2 general purpose reloadable MasterCard prepaid cards.
Agency
Hispanic Scholarship Fund partners with Mercury Mambo as its Promotional Agency.
Mercury Mambo, a Hispanic experiential marketing, sales promotion, and branding agency in Austin, TX has been selected as the Hispanic partner agency for the Hispanic Scholarship Fund’s promotional campaigns.
Cristina joins NLB to launch Cristina Channel on SiriusXM Radio.
National Latino Broadcasting, LLC. (NLB) announced that it has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio.
2011 Máximo Report – New Generation Latino Study.
Latino media and marketing experts, the New Generation Latino Consortiumand Motivo Insights have partnered to create the Máximo Report, the most comprehensive New Generation Latino study. The study uniquely combines both quantitative and qualitative methodologies to deliver unprecedented in-depth access to 14-34 year old Latinos, with a focus on both U.S. and foreign-borns that have lived in the U.S. for 15 years or more.
Patronage, Partnership and Performance are Key to CMO Success.
With 50 percent of new marketing leaders hired to fix broken marketing organizations, how are these new corporate change agents going about the difficult and complex process of transforming global teams for maximum output and effectiveness? DOWNLOAD REPORT HERE
In-Store Merchandising proves strongest driver of OTC Growth.
What marketing tactics help products achieve continued growth in their second year post-launch? A new Knowledge Networks analysis found that OTC (over-the-counter) products that received more in-store merchandising support were more likely to succeed in Year 2.
The Digital World of Millennials.
Millennials—also commonly referred to as Generation Y and echo boomers—are the first generation to come of age in the new millennium. Unsurprisingly, the internet’s role is paramount among the age group’s media habits and usage. From shopping to socializing to watching TV, they do it all online.
Rosetta Stone selects Alma DDB as Hispanic AOR.
Rosetta Stone Ltd. has selected Alma DDB as an official agency of record for the development and national launch of its new U.S. Hispanic marketing campaigns. Rosetta Stone has worked with Alma on a small number of projects in the past and decided to consolidate the relationship.
