Ken Deutsch head of Media at Grupos Gallegos and award winning veteran leaves the shop abruptly, this comes on the heels of veteran agency executive Verena Sisa / Director of Account Planning at Grupo Gallegos and award winning strategist leaving the agency to Conill Advertising earlier this year.
Agency
Five Things to Know about Online Grocery Shopping.
While shopping online for consumer packaged goods (CPG) may have come late to the e-commerce party, it is a fast-growing sales channel. In 2010, U.S. online CPG sales reached $12 billion, representing about two percent of all CPG sales. That sales rate is expected to double in four years to $25 billion by 2014. Several market factors and forces are at play making CPG ripe for e-commerce opportunity.
Personalized Marketing brings Rewards & Challenges.
Personalized marketing campaigns demand a lot of work. Marketers must have a database sliced and diced in relevant ways and come up with the right creative for each group. But the payoff can be big, with personalized campaigns outperforming mass-market ones.
According to the 2011 Máximo Report …
The U.S. recession affects today’s consumers, regardless of race or ethnicity. However, many New Generation Latinos feel they are better equipped to deal with today’s recession compared to Caucasians. This is mostly due to culturally based realities that give NGLs a slightly different perspective on finances.
Obama finds another wise Latina
It’s clear that President Obama never needed the 2010 Census to teach him about Latinos. By Manny Gonzalez. Available above on El Blog
Polar Beer names ALMA as its AOR.
Polar Trading has selected Coconut Grove, FL based Alma as the AOR to manage the Polar Beer brand in the U.S. Hispanic market.
ORCI launches new Honda Civic campaign based on Customization & Technology.
A Civic for all of us no matter how unique we are. That’s the message Orcí advertising humorously conveys in a new Spanish-language television campaign airing June 1st for the all-new 2012 Civic from American Honda Motor Company, Inc. Orcí is the automaker’s US Hispanic agency of record.
Univision Local Media President Peter Walker Out.
According to Radio Ink Online, Walker’s last day will be this Friday. He’s been at his job for less than one year and recently promoted Jose Valle to replace Gary Stone who retired.
Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.
Data is a marketer’s best friend—it empowers your business to reevaluate strategies and shift resources to effective marketing channels.Available on HispanicCMO.com
