Agency
Hispanic Consumer Confidence Rises as Inflation Eases
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Canela Media appoints Peter Gonzalez as Chief Technology Officer
Gonzalez will be responsible for leading Canela Media's technology initiatives, including the development and execution of the company's technical strategies. He will work closely with the executive team to enhance Canela Media's digital infrastructure, optimize operational efficiencies, and advance the company's position as a leader in digital media.
75% of U.S. Consumers Mistrust Companies’ DEI Commitments
NPower's Command Shift Coalition unveiled new data about consumer attitudes towards US companies and their Diversity, Equity and Inclusion (DEI) efforts.
The Rise of Propensity Modeling and Value Based Marketing in 2023
As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers.
As Actors’ Strike Holds Up Hollywood, Adland Productions Go Ahead
In Hollywood, it seems that the old entertainers’ adage ‘the show must go on’ has fallen out of favor. According to advertising industry bodies the 4A’s and the Association of Independent Commercial Producers (AICP), commercial contracts will not be affected and brands can continue to work with SAG-AFTRA members.
ANA/4A’s Cost of the Pitch [REPORT]
Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client.
Sustainability-themed Advertising is Here to Stay
Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes.
An Open Letter to Good Brands
Is your agency failing you by keeping your ads away from the general news? You may want to ask. Many ad agencies say they need to keep brands off news sites for two reasons, both false
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Cheetos launches World’s First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Marias Gamesa launches campaign featuring US Women’s National Team Newcomer Sofia Huerta
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies.
The Ultimate Guide to Trigger Marketing
In today's highly competitive business landscape, marketers are constantly seeking innovative strategies to captivate their target audience and drive meaningful engagement. One approach that has gained significant traction is trigger marketing.
Retail reset: A new playbook for retail leaders
It now sounds like a cliché, but that doesn’t make it any less true: the retail sector has experienced as much disruption in the past five years as it has in the previous 25. Consider this: perhaps never before in the history of the industry has every single one of retail’s primary stakeholder groups—customers, suppliers, employees, and investors—dramatically changed their behavior and expectations, all at the same time.
Cannes Wrap-Up [REPORT]
At this year's Cannes Lions Festival, companies around the world helped set the benchmark the future of creativity. The Cannes Lions Official Wrap-Up Report will help you get a head start with the industry's biggest learnings and trends.
The Brands Fighting for Inclusivity
Brands wield tremendous power and influence; thus, a brand has the power to promote inclusivity and create change in positive ways. This feat can be accomplished through creative content, messaging, and partnerships. It only takes one voice to provide support, relief, and connection.
Will AI Modernize the Insights Industry? Here Are the Pros and Cons [PODCAST]
In this episode of The New Mainstream podcast, Rick Kelly, Chief Strategy Officer at Fuel Cycle, discusses the impact of AI on the insights industry and Fuel Cylce’s new partnership with ThinkNow to amplify multicultural audiences.
The Most Intimate Brand Family Rankings [REPORT]
See which conglomerates are best at establishing emotional connections and how they leverage their brands to build bonds with consumers. Read our new article and watch our Brand Family rankings video highlights.
Next wave measurement: Marketing mix modelling in the age of retail media [REPORT]
This report, developed with Amazon Ads, explores how MMM is evolving, and how they are now being used with a particular focus on the impact of retail media.
The State of DEI 2023: What marketers need to do to close inclusion gaps
Cannes Lions 2023 winners demonstrated that creativity can help make brands more inclusive. Discover how learnings from the winners can help you close the inclusion gap in your advertising.
Awareness of Sustainability Issues Shapes Advertising Industry: 4As’ Marla Kaplowitz [VIDEO]
The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making.
