Agency
Telemundo teams up with clothing company Kid of Immigrants to celebrate THE FIFA WOMEN’S WORLD CUP 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023TM, announced today a limited-edition merchandise collection in collaboration with the pioneering Los Angeles-based clothing brand and cultural movement Kids of Immigrants.
Shocking Millennial Marketing Statistics & Trends in 2023
It's hard to believe it was ten years ago when Time Magazine released their iconic millennial cover story, The ME ME ME Generation. Flash forward to 2023 and millennials – those born between 1981 and 1996 – are now 27 to 42 years old and the largest generation by size – surpassing baby boomers.
Most Asian Americans View Their Ancestral Homelands Favorably, Except Chinese Americans [REPORT]
Pew Research Center has a long history of measuring Americans’ views of the United States, China and other countries, but less is known about Asian Americans’ views of these countries.
The Collapse of the Purchase Funnel [REPORT]
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
Ahhh, the missteps I took…
Work is like any relationship and sometimes we pursue what we feel is right, and find out later that it was a mistake. Like marriage, there are ups and downs, but when we look at current jobs and how the holding companies are so vertical, we can see how joining an organization that is too vertical, too segmented, that is a mistake. By Xavier Mantilla - Media Strategy, Creative and tactical execution across multiple markets including US Multicultural. Agency Partnerships and coordination.
Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent
How much time do American consumers spend with their devices and media?
Canela.TV launches the Canela Deportes Original show Campeonas
Canela Media launched its latest sports-focused original programs on Canela Deportes.
The State of PR and Journalism Salaries 2023 [REPORT]
A deep dive into salaries for PR pros and journalists
Can In-House Agencies Do It All?
A new ANA study finds in-house agencies are picking up a growing list of duties
Threads and the Future of the Social Media Landscape
Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
Hispanic Consumer Confidence Rises as Inflation Eases
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Canela Media appoints Peter Gonzalez as Chief Technology Officer
Gonzalez will be responsible for leading Canela Media's technology initiatives, including the development and execution of the company's technical strategies. He will work closely with the executive team to enhance Canela Media's digital infrastructure, optimize operational efficiencies, and advance the company's position as a leader in digital media.
75% of U.S. Consumers Mistrust Companies’ DEI Commitments
NPower's Command Shift Coalition unveiled new data about consumer attitudes towards US companies and their Diversity, Equity and Inclusion (DEI) efforts.
The Rise of Propensity Modeling and Value Based Marketing in 2023
As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers.
As Actors’ Strike Holds Up Hollywood, Adland Productions Go Ahead
In Hollywood, it seems that the old entertainers’ adage ‘the show must go on’ has fallen out of favor. According to advertising industry bodies the 4A’s and the Association of Independent Commercial Producers (AICP), commercial contracts will not be affected and brands can continue to work with SAG-AFTRA members.
ANA/4A’s Cost of the Pitch [REPORT]
Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client.
Sustainability-themed Advertising is Here to Stay
Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes.
An Open Letter to Good Brands
Is your agency failing you by keeping your ads away from the general news? You may want to ask. Many ad agencies say they need to keep brands off news sites for two reasons, both false
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Cheetos launches World’s First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
