Agency
State of American Men 2023 – From Crisis and Confusion to Hope [REPORT]
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts to engage boys and men in support of gender equality have progressed, it has remained clear that men are needed as allies for gender equality just as women and girls are affected by and part of men and boys’ lives and well-bein.
Same-Sex Male Spouses Less Similar than Female-Female Spouses
Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey.
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
Bursting the Creative Bubble
How to widen your perspective on projects and create deeper connections with your audience
thredUP Releases Second Annual Impact Report [REPORT]
Report outlines company's business and brand-aligned environmental, social, and governance (ESG) strategy and highlights progress in 2022
CEO Insights [REPORT]
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey.
The world’s most valuable brands of 2023
Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level.
7 Marketing and Advertising Predictions for 2024
The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let's take a quick trip down memory lane over the past 50 years.
Kanguro Insurance launches Health Insurance Plans for Pets
Kanguro Insurance has officially launched its health insurance plans for pets. With a strong focus on digital innovation and bilingual customer service, Kanguro Insurance aims to modernize the pet insurance industry in the United States.
The state of the US consumer: July 2023
Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline.
What You Need to Know About the Bilingual Bicultural Hispanic Market [PODCAST]
In this episode of The New Mainstream Podcast, Maria (Lopez) Twena, Chief Marketing Officer at Adsmovil and children’s book author of the MariVi the Master Navigator series, discusses the importance of cultural values like collectivism to marketing to bilingual-bicultural Hispanics.
For Success in Marketing, “Curiosity Is More Productive Than Certainty”
The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), "Are you sure this is going to work? Is it going to sell the product?" This would seem both natural, and rational. Selling the product is what we do for a living. It's what makes our world go 'round.
Global Entertainment & Media Outlook 2023–2027 [REPORT]
Five-year projections of consumer and advertiser spending data across 13 segments and 53 countries and territories
Rate of Homeownership Higher Than Before Pandemic in All Regions
The U.S. homeownership rate in 2022 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS).
Which U.S. Workers Are More Exposed to AI on Their Jobs?
About a fifth of all workers have high-exposure jobs; women, Asian, college-educated and higher-paid workers are more exposed. But those in the most exposed industries are more likely to say AI will help more than hurt them personally
A bigger, bolder vision: How CROs are propelling growth from the C-suite
Scaling a company—large or small—is no easy feat. For start-ups, 80 percent never reach critical scale.1 At bigger companies, the challenge is even greater. Only 10 percent of S&P 500 companies have achieved growth surpassing the GDP for a continuous period of 30 years or more.2
The Power of Embracing Your Big, Ugly, Monstrous Ideas
As a creative professional or innovator, I totally get it—you've probably cooked up your fair share of Big, Ugly, Monstrous Ideas that you secretly hope will never see the light of day. It happens to the best of us! These are ideas that you might be embarrassed to voice or present, but I hope this article helps you recognize that these Big Ugly Monstrous Ideas hold a transformative power and should not be underestimated or overlooked. By Noel Artiles - Creative Director / Creative Leader
‘The rest of the ad industry is playing a loser’s game’
Author and consultant Michael Farmer talks about ad agency decline, why selling creativity is a cop out, and why introducing AI to advertising is like pouring gasoline on a fire
Connecting with Consumers in an Age of Change
Consumers have never had more control over what they watch — how can marketers balance their TV media mix?
