Agency

Latino media and marketing experts, the New Generation Latino Consortiumand Motivo Insights have partnered to create the Máximo Report, the most comprehensive New Generation Latino study. The study uniquely combines both quantitative and qualitative methodologies to deliver unprecedented in-depth access to 14-34 year old Latinos, with a focus on both U.S. and foreign-borns that have lived in the U.S. for 15 years or more.

With 50 percent of new marketing leaders hired to fix broken marketing organizations, how are these new corporate change agents going about the difficult and complex process of transforming global teams for maximum output and effectiveness? DOWNLOAD REPORT HERE

What marketing tactics help products achieve continued growth in their second year post-launch? A new Knowledge Networks analysis found that OTC (over-the-counter) products that received more in-store merchandising support were more likely to succeed in Year 2.

Millennials—also commonly referred to as Generation Y and echo boomers—are the first generation to come of age in the new millennium. Unsurprisingly, the internet’s role is paramount among the age group’s media habits and usage. From shopping to socializing to watching TV, they do it all online.

Rosetta Stone Ltd. has selected Alma DDB as an official agency of record for the development and national launch of its new U.S. Hispanic marketing campaigns. Rosetta Stone has worked with Alma on a small number of projects in the past and decided to consolidate the relationship.

TRU predicted two years ago that a burgeoning global youth population, armed with unprecedented access to information and communication, would force significant changes to the status quo.

With the launch of the Ford Focus, Ford Motor Company is placing an emphasis on Hispanic consumers across the nation.

Women with a college degree are experiencing a “delayer boom,” giving birth at a later age than other women but still having fewer children overall by the end of their childbearing years, the U.S. Census Bureau reported.

Drawing on information from four recent national and two state-level population-based surveys, the analyses suggest that there are more than 8 million adults in the US who are lesbian, gay, or bisexual, comprising 3.5% of the adult population. By Gary J. Gates, Williams Distinguished Scholar. DOWNLOAD REPORT HERE.

According to the National Center for Health Statistics’ National Health Interview Survey conducted between January and June, 2010, more than one in every four (26.6 percent) American homes has only cell phones and no landline phones. Nearly one in every six (15.9 percent) American homes has a landline yet receives all or almost all calls on cell phones. It was reported that Hispanic adults (34.7 percent) are more likely than non-Hispanic white adults (22.7 percent) or non-Hispanic black adults (28.5 percent) to live in cell phone only households.Martin Cerda and Ilgin Basar, Encuesta, Inc. DOWNLOAD REPORT HERE.

Sensis completed a research project resulting in the development of personas depicting archetypical Hispanic Internet users. DOWNLOAD REPORT HERE.

As digital becomes more integrated into the larger picture of marketing, marketers are not optimistic about the future of digital-only agencies, with just a third saying these shops can survive in their current form.