In a sign that the advertising industry is recovering from the recession, phase one of a new study on the state of employment in the advertising/marketing sector by creative talent recruiting firm 24 Seven, reveals that salaries overall increased 31% across the industry. The results compare 2011 levels with 2009, revealing the average industry salary for 2011 at $107,356, up from $81,989 in 2009.
Agency
Talent is top priority for CEOs.
Managing talent has overtaken risk as top of the CEO agenda, according to analysis from PwC’s 14th annual CEO survey.
The Infinite Dial 2011: Navigating Digital Platforms.
The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. DOWNLOAD REPORT HERE.
Heineken Voces helps Hispanic film and video industry.
Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures.
National Latino Broadcasting launches new channels on SiriusXM.
National Latino Broadcasting, LLC. (NLB), a newly formed subsidiary of Eventus, announced it has been selected by SiriusXM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.
Advertisers look for better Online Video Metrics & Reach.
The goals of an ad campaign are naturally tied to its strategy, from the way advertisers decide where to buy placements to how they measure success. For online video advertising, research suggests brands are looking to support and quantify awareness and engagement.
Marroquín joins CAA.
Multicultural marketing veteran Rick Marroquín has joined Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, where he will work alongside Christy Haubegger to provide expert insight on multicultural audiences and initiatives and develop opportunities for clients within this burgeoning marketplace.
