Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.
Agency
Latino Talk at the Harvard Club… The NGLC injecting new thinking!
So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers? By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise Available on HispanicCMO.com
Consumers bracing for Rising Prices, but Savvier Shopping may keep Spending Upbeat.
Despite showing no signs of spending less in recent months, a new Deloitte survey found that nearly three-quarters (74 percent) of Americans believe higher prices could slow their spending in the months ahead. Deloitte’s study also revealed that mobile and social connections are helping shoppers make savvier buying decisions in the wake of the
recession. DOWNLOAD REPORT HERE.
Underlying ad recovery continues despite shocks in Japan and the Middle East.
ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% we forecast in December, as a result of the political turmoil in the Middle East and the devastating earthquake in Japan.
Multicultural Heuristics.
The rapid growth of Hispanic, African American, and Asian American populations is driving a shift not just in the demographic composition of the U.S., but in the very culture—the look, feel, flavors, and sounds of the country. The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga. By Kalil Vicioso – Cheskin Research
Latino Social Media for Social Good.
Hispanicize and Univision Communications Inc. have joined forces to provide free in-depth communications training to non-profits serving Latino communities through a program: “Latino Social Media for Social Good.”
For Levi’s jeans – Culture-Centric Content proved instrumental at Driving Latino Engagement.
The 10-episode reality TV series, “Norte a Sur: Una Ruta 5 Experiencias,” which aired on Discovery en Español last fall, aimed at elevating Levi’s® Work Wear line’s pioneer spirit of ‘Go Forth’ through the lens of Hispanic youth.
RL Public Relations expands New York Team.
Andy Checo has joined the RLPR New York team as Account Supervisor working on key agency accounts, as well as spearheading social media efforts for RLPR.
