OK, so I digress. I’m listening to “Vogue” as I write this.
Everything I know about marketing I learned from the Material Girl.
After last week’s HUGE news that regular regular Pepsi had lost its #2 position to Diet Coke, I thought wow, the Virgin Girl had finally gotten her revenge. For those of you who had fallen asleep, Pepsi dumped Madonna in 1989 after it felt the heat from religious groups for sponsoring Madonna’s “Like a Prayer” song.
by Manny Gonzalez
To read more CLICK above on El Blog
For most marketers introducing the concept of generation, acculturation, language and countries of origin, simply become yet one more reason to “avoid” trying to understand the Latino segment. However, the times when one media buy and general market spot translation could keep the business running are over. Why? Because, as with most things in life, everything around us is constantly evolving. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL
Available at HispanicCMO.com
Puerto Rico’s unprecedented decline in population over the past decade will have a lasting impact on the island’s economy and is highlighting concerns over its long-term sustainability.
For all those who doubted about who was in charge at Univision after the extension of the Program License Agreement (PLA) last year, the answer should now be crystal clear. While Haim Saban may hold the title of Chairman, Emilio Azcarraga Jean holds the title of Golden Ruler, as in he who holds the gold rules. The gold in this case was the PLA which Broadcast Media Partners BMP (the consortium that owns Univision) wanted desperately to extend beyond 2017. But Emilio was not about to give that extension without first extracting a few demands. Joe Uva’s position was one only of them. So let’s go back in time, and put the story-line into context. BY JOSE CANCELA
Burger King has decided to split from their ad agency Crispin Porter & Bogusky.
Annabelle Candy Company, makers of the beloved Rocky Road, BIG HUNK, Abba-Zaba, LOOK, and U-NO candy bars is marking its 60 years of business and 25 years of distribution in the Mexican market with a new sales initiative to reach Mexican and Mexican American communities in the U.S.
AT&T Inc. and Deutsche Telekom AG announced that they have entered into a definitive agreement under which AT&T will acquire T-Mobile USA from Deutsche Telekom in a cash-and-stock transaction currently valued at approximately $39 billion.
Though it is important to note the growth of the multicultural markets in the U.S. as well as the overall marketing mix in relation to different cultures, it is the exploration of the influence cultures have on marketing and advertising that really brings to surface the urgent necessity of taking a multicultural approach to marketing in today’s world.
In the third chapter of her book “Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives”, Barbara Mueller looks at culture’s influence in marketing to the multicultural consumer. She underscored the fact that culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.
