Tecate launched a new advertising campaign that celebrates the bold character of Hispanic men through a series of humorous spots showcasing how ingenuity, valor and determination can get them out of compromising situations. Created by KBS+P’s Ramona, Tecate’s advertising AOR, “Celebration” is an integrated program that marks a turn-key moment for the brand, showing a clear evolution of Tecate’s marketing strategy in the United States.
Agency
Latin America’s Internet pop grows 15%.
comScore, Inc. released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop.
U.S. Advertising Expenditures Increased 6.5 % In 2010
Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the Top 1000.
Burson-Marsteller appoints CEO, Chairman and COO for Latin America.
Burson-Marsteller, a global public relations and communications consultancy, announced that it has appointed Ramiro Prudencio to Chief Executive Officer for Latin America and Santiago Hinojosa as Chairman for Latin America.
No Evidence of Economic Uptick in reported Spending and Saving Behavior.
The last few months have produced some more cheerful economic news, with strong corporate profits, modest increases in consumer confidence and rising stock market indices. However a new Harris Poll finds no change in the steps that people are taking to save money and reduce their spending. Many people continue to economize, and there is no evidence of consumers’ spending behavior being more relaxed. The recession ended many months ago, but the psychological impact of the financial and housing crisis is still very strong.
State of the News Media 2011.
By several measures, the state of the American news media improved in 2010. DOWNLOAD REPORT HERE.
Profitability & Growth in Media & Entertainment.
In a new study on the growth and profitability of the media and entertainment industry released today by Ernst & Young, cable operators showed the highest profitability among all media and entertainment sectors, and interactive media was the fastest growing sector within the industry. The report also reveals that, despite current perceptions, the media and entertainment industry as a whole is yielding greater profitability and growth than many other stock market indices. All measures of profitability and growth are based on EBITDA margins and dollars respectively.
Latinos’ Personal Care Rituals go Beyond the Basics – Look for Culturally Relevant Ads
Hispanic men not only associate the use of grooming products with personal confidence and attractiveness, but also believe that looking good is a way to get ahead in life and at work, according to a new study commissioned and released by Univision.
Univision announces departure of Joe Uva / CEO & President.
Univision Communications Inc. announced that Joe Uva, President and Chief Executive Officer, has informed the Board of Directors that he has chosen not to renew his employment agreement in order to be able to seek other opportunities.
How Many Hispanics? Comparing Census Counts and Census Estimates.
The number of Hispanics counted in the 2010 Census has been larger than expected in most states for which the Census Bureau has released detailed population totals so far, according to an analysis by the Pew Hispanic Center. The gap between the Census 2010 count and Census Bureau population estimates has been widest in states with relatively small Hispanic populations. DOWNLOAD REPORT HERE.
