Bromley Communications, LLC was named a finalist in the ARF David Ogilvy Awards for its work with the Progresso soup brand in the Shopper Marketing category. The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers.
Agency
Santa Cruz Communications celebrates a decade of service.
Santa Cruz Communications that specializes in the Hispanic market with offices in Los Angeles and Miami, is celebrating its tenth anniversary and the healthy growth and high retention of clients while cementing its presence in both, the East and West coasts.
Hispanic Retail 360 Magazine launches.
Hispanic Retail 360 will be a stand-alone magazine polybagged with Convenience Store News, Progressive Grocer and The Gourmet Retailer magazines, reaching more than 20,000 C-suite executives and owners in convenience, grocery and specialty food and kitchenware retailing.
Clean Smelling House Makes the Grade.
Laptop computers and private tutors may top the list of strategies parents wish they could provide each of their children for success in the classroom. However, moms and dads that want their kids to earn high marks shouldn’t worry – a new study reveals that the key to academic success may just start with a mop, a bucket and bottle of Pine-Sol cleaner.
The Crisis of Faulty Marketing Paradigms.
A crisis is afoot in marketing, and many marketing and sales professionals don’t know it. The price of their ignorance could be significant. Their inability to effectively market, sell and render quality customer services to the Baby Boomers and older customers may significantly affect the bottom line. The spoils will go to those who perceive the crises, understand the changing behavior of the markets, and outsell and out-service their competitors. Clearly, at approximately 114 million strong, the older customer is today’s target population, and, more so, tomorrow’s.
Hoy launches New and Improved Website.
Hoy, the only Spanish-language daily Hispanic newspaper in Chicago with sister publications in Los Angeles, announced the launch of the enhanced version of its site, www.vivelohoy.com.
Transmedia Rising
Transmedia has been a buzz word for a while, but it’s rapidly rising up the radar: Content creators are increasingly seeking innovative ways to develop stories that arc over platforms, providing consumers with multiple entry points. Our trend report this month explores why transmedia is bubbling up right now, how it’s significant for brands and where it’s going.
Read and download report at HispanicCMO.com
Lovinger named Executive VP of Advertising Sales & Integrated Marketing at Telemundo
Telemundo Communications Group Inc. announced that Dan Lovinger has been named Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Communications Group. Lovinger will report to Jacqueline Hernández, Chief Operating Officer, Telemundo Communications Group.
Lopez Negrete Communications selected as Hispanic AOR for Kraft Foods’ Maxwell House.
Lopez Negrete Communications, Inc. announces marketing initiatives for Maxwell House.
Global Private Label Report: The Rise of the Value-Conscious Shopper.
Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before.
Media Usage & Shopping habits of Teens.
Today’s teens have grown up with the internet, and their status as digital natives places them in the avant-garde of internet and technology use.
